By adaptive - June 3rd, 2014

Today we live in a world of instant access. Instant access to communication, banking, shopping-- you name it. For consumers, it’s easier than ever before to get all the information they need about a product or service before buying, but that doesn’t necessarily mean that their patience has increased.

The fact of the matter is that if a piece of content is too long, whether that be video or the written word, the less likely it will reach your audience. Now more than ever, a high quality video can often do a much better job at driving traffic to your website, due to the fact that people today are far less likely to become distracted while watching and listening to a video, compared to text, where there is no room for fear of missing something important.

Simply put: if you want to keep the attention of a customer, your brand needs to be active on a social video platform.

If you’re considering a new approach to your online content strategy, I suggest that you get yourself better acquainted with the options available in the infographic below


This infographic orginally appeared on

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