By nickjohnson - February 26th, 2014
A few articles we’ve found particularly interesting over the last week or so:
- Climb the big data mountain. One step at a time. Harvard Business Review highlights the fact that "there are still thousands of midsized and large organizations that are doing nothing with big data beyond giving it lip service." Phil Simon, the author, points out that the horror/beauty of big data is not knowing where the insights you get will take you (For another point of view, ready Gerd Leonhard in Fast Company on the danger of 'digital obesity').
- The Strength of Weak Signals: The most recent edition of the McKinsey Quarterly features an article on the 'weak signals' in the noise of big data and social data - and how large companies can leverage these more subtle signs to build competitive advantage.
- The Bloombergization of online advertising: Rounding out our inadvertent mini-series on data-driven marketing is a piece in AdWeek on how marketers are working towards ensuring "instantaneous analysis of performance and behaviour driving results"
- Insight the high-stakes battle to control how you talk to friends: Mat Honan in Wired reports from the front line of the new war to control communication and messaging on your phone. OK, it's not directly linked to your role as a marketer right now - but if one believes that one-to-one communication will replace indiscriminate 'publishing' via Twitter/Facebook and the like, it sure will be soon.