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Up In The Air With IBD
An award-winning project spearheaded by Takeda is making it easier for patients to FlyWithIBD
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Fixing Pharma's Broken Commercial Model
In an ever-more complex pharma landscape, a focus on patients and patient outcomes is the safest route to commercial success, say four top pharma executives.
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Boehringer Aims High with Angels Initiative
An ambitious scheme to save 100,000 lives is the runaway winner at the eyeforpharma awards
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Online Doctor Videos a Hit for AbbVie
AbbVie's Doctor's YouTube Channel scoops top prize at eyeforpharma Awards
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Takeda Flies Home with Patient-Focused Award
Takeda campaign named Most Valuable Patient Initiative at eyeforpharma awards 2017
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Disruptive Innovation Lab Scoops Prestigious Award
LEO Innovation Lab wins big at the eyeforpharma awards in Barcelona
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Building Value Considerations into R&D
With payers increasingly demanding a differentiated clinical and economic value story, it is never too early to start asking the right questions
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Focus on the Patient and Everyone Wins
Pharma is fluent in the language of patient-centricity but through its Patients First commitment, Pfizer seeks to embed the concept in its operational model
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Janssen Named Most Admired Company
Janssen wins admiration of patients, doctors and peers in eyeforpharma awards 2017
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Born to Transform
Marc Princen is invigorated by what he does best – building and transforming businesses