Payers and the ABCs of digital literacy
Convincing payers of the value of digital add-ons and of drug/device combinations requires pharma to demonstrate that patients and other stakeholders understand how to use them
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Patient real-world data contains a wealth of potentially valuable information for life sciences commercial teams, if they can filter out the...
China’s healthcare market is ripe for those capable of helping it capture the vast potential of real-world data
Partnering with caregivers can help build a more powerful case for re-imbursement if pharma can gather the right evidence
Johanna Friedl-Naderer, President, Europe, Canada & Partner Markets, Biogen on how collaboration between governments and industry can le...
