Building a commercial dream team for today’s pharma industry
The transformation in the way pharma and HCPs interact is leading pharma companies to reorganize and rethink the makeup and approach of its commercialization teams
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The journey from multichannel to omnichannel requires closer data co-ordination, an agile approach, new metrics and nimbler content manageme...
The customer experience is pharma’s new competitive battleground – trust is its key metric, and the prizes will go to the nimble
The digital therapeutics reimbursement process is maturing but complexity and risk remain to be managed
As big pharma ponders the right sizing of its post-pandemic field forces, can it learn from smaller, leaner industry peers about doing more ...
