Three ways marketing and medical can execute a successful omnichannel rollout
Pharma companies should zero in on commonalities between functions to achieve a genuine customer-centric omnichannel
Close log in window
The race for competitive advantage for pharma today is about far more than just innovative new molecules.
The transformation in the way pharma and HCPs interact is leading pharma companies to reorganize and rethink the makeup and approach of its ...
The journey from multichannel to omnichannel requires closer data co-ordination, an agile approach, new metrics and nimbler content manageme...
The customer experience is pharma’s new competitive battleground – trust is its key metric, and the prizes will go to the nimble
