Article

Creating a holistic customer experience

Finding solutions to unmet customer needs means harnessing the combined power of medical and marketing skills – and creating a culture to match

Adapting to the multichannel imperative: A special report

Pharma’s gradual evolution into digital-first commercial has become urgent in the COVID-19 world. A comprehensive multi-channel approach i...

Australia’s field force: evolving on fast forward

Australian pharma’s field force roles are changing fast and the new digital-first environment is driving a need for new approaches and new...

Survey results: Accelerating digital transformation during COVID-19

View the results of a survey of over 1000 pharma executives on the impact COVID-19 has had and will have on their operations

Customer centricity in a changed world

Pharma’s marketeers are having to rapidly change their approach to customers, field force roles and digital in the midst of the pandemic

Commercial

Latest Articles

Creating a holistic customer experience

Rhonda Siddall, (Nov 17, 2020)

Finding solutions to unmet customer needs means harnessing the combined power of medical and marketing skills – and creating a culture to match
Adapting to the multichannel imperative: A special report

Andrew Stone, (Oct 8, 2020)

Pharma’s gradual evolution into digital-first commercial has become urgent in the COVID-19 world. A comprehensive multi-channel approach including the use of digital tools to enhance customer engagement will transform pharma sales.
Australia’s field force: evolving on fast forward

Lucy Fulford, (Sep 16, 2020)

Australian pharma’s field force roles are changing fast and the new digital-first environment is driving a need for new approaches and new skillsets
Survey results: Accelerating digital transformation during COVID-19

Nicola Davies, (Sep 4, 2020)

View the results of a survey of over 1000 pharma executives on the impact COVID-19 has had and will have on their operations
Customer centricity in a changed world

Andrew Stone, (Apr 20, 2020)

Pharma’s marketeers are having to rapidly change their approach to customers, field force roles and digital in the midst of the pandemic
Virtual Trade Show Best Practices: Intelligent Medical Objects and HiMSS

Paul Schrimpf, (Mar 28, 2020)

A new way of thinking and acting is needed for virtual marketing in the post COVID-19 world, says Paul Schrimpf of management consultant Prophet
Towards the sales force of the near future

Andrew Stone, (Mar 4, 2020)

Blending the digital and the personal can transform engagement, focus sales activity and help meet HCPs’ fast evolving needs if done right
The changing nature of pharma sales: A conversation on many levels

Ulrich Neumann, (Feb 20, 2020)

The new approach to sales marries state of the art analytics with a classical approach to engagement
Time to embrace social media

Katie Osborne, (Feb 4, 2020)

Patients are turning to social media as never before and pharma needs to catch up
Into pharma's roaring twenties

Paul Simms, (Jan 14, 2020)

A new decade is here. And despite the incredible science, pharma is ill-equipped.