More Commercial Articles


Customer centricity in a changed world

Andrew Stone, (Apr 20, 2020)

Pharma’s marketeers are having to rapidly change their approach to customers, field force roles and digital in the midst of the pandemic

Virtual Trade Show Best Practices: Intelligent Medical Objects and HiMSS

Paul Schrimpf, (Mar 28, 2020)

A new way of thinking and acting is needed for virtual marketing in the post COVID-19 world, says Paul Schrimpf of management consultant Prophet

Towards the sales force of the near future

Andrew Stone, (Mar 4, 2020)

Blending the digital and the personal can transform engagement, focus sales activity and help meet HCPs’ fast evolving needs if done right

The changing nature of pharma sales: A conversation on many levels

Ulrich Neumann, (Feb 20, 2020)

The new approach to sales marries state of the art analytics with a classical approach to engagement

Time to embrace social media

Katie Osborne, (Feb 4, 2020)

Patients are turning to social media as never before and pharma needs to catch up
Access and Evidence

Into pharma's roaring twenties

Paul Simms, (Jan 14, 2020)

A new decade is here. And despite the incredible science, pharma is ill-equipped.

Has direct to consumer marketing in pharma had its day?

Lucy Fulford, (Nov 25, 2019)

Outmoded and cliched DTC campaigns may be harming not helping pharma in the US

The online health trends pharma should be tapping into

Andrew Stone, (Nov 20, 2019)

Pharma should be harnessing some powerful online trends but is it?

Breaking out of data silos in commercial

Ulrich Neumann, (Oct 21, 2019)

Pharma’s commercial teams have much to gain if they can overcome technical and cultural blockages that prevent data sharing
Patients and Medical

Five shifts toward consumer-centric transformation

Jeff Gourdji, (Oct 14, 2019)

There's now a roadmap for pharma organisations seeking to become truly patient centred