More Commercial Articles

Commercial

How pharma leaders expedite market access with cutting edge value frameworks

Nick Taylor, (Jan 10, 2024)

Pharma seeks swift market access for innovative treatments amid evolving regulations, emphasizing collaboration and proactive planning for timely delivery of life-changing therapies.
Medical

Medical affairs: judicious analysis essential amid large datasets

Anonymous (not verified), (Dec 19, 2023)

With the increased use of healthcare technologies, leading to record volumes of data, pharma need to be strategic in extracting insights to drive their marketing strategy.
Multichannel

Using data to upgrade patient journeys

Anonymous (not verified), (Dec 14, 2023)

Collecting and analyzing patient data can improve all aspects of a patient’s health journey. Data privacy must never be compromised in the process.
Commercial

Global versus local: Mind the content gap

Anonymous (not verified), (Dec 4, 2023)

In the race to provide timely, tailored content for HCPs, pharma is rethinking its approach to how global and local content functions interact
Commercial

The partnership powering omnichannel

Joseph Constance, (Dec 4, 2023)

Mastering omnichannel requires a close working relationship between marcomms and IT
Commercial

Centralize data and insights to avoid decision-making delays

Maria Aguirre G..., (Nov 24, 2023)

To help boost patient-centricity, centralization of internal and external data allows for faster insight generation among pharmaceutical company teams.
Commercial

The Engagement Use Cases for AI

Andrew Stone, (Nov 22, 2023)

A wide array of AI tools are here now or coming that will help pharma sharpen its engagement approach across medical affairs and commercial.
Commercial

Your 24-month blueprint for market launch success

Maria Aguirre G..., (Oct 27, 2023)

Pharmaceutical companies should have a market launch strategy at least two years before data from a registrational clinical trial is available.
Commercial

Genetika+: Transforming Digital Health with Precision Medicine Innovations

Maria Aguirre G..., (Sep 6, 2023)

Pioneering the field of precision medicine, Genetika+ employs state-of-the-art technology to transform extensive datasets into actionable insights, elevating patient outcomes and providing invaluable support to pharmaceutical companies
Commercial

An omnichannel strategy is necessary to meet HCP needs

Anonymous (not verified), (Aug 25, 2023)

HCP preferences have rapidly shifted towards remote and hybrid engagement. Cultural transformation, data silo elimination, and cross-functional collaboration are key to meeting these new demands through a successful omnichannel transition.

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