More Commercial Articles


Time to embrace social media

Katie Osborne, (Feb 4, 2020)

Patients are turning to social media as never before and pharma needs to catch up
Access and Evidence

Into pharma's roaring twenties

Paul Simms, (Jan 14, 2020)

A new decade is here. And despite the incredible science, pharma is ill-equipped.

Has direct to consumer marketing in pharma had its day?

Lucy Fulford, (Nov 25, 2019)

Outmoded and cliched DTC campaigns may be harming not helping pharma in the US

The online health trends pharma should be tapping into

Andrew Stone, (Nov 20, 2019)

Pharma should be harnessing some powerful online trends but is it?

Breaking out of data silos in commercial

Ulrich Neumann, (Oct 21, 2019)

Pharma’s commercial teams have much to gain if they can overcome technical and cultural blockages that prevent data sharing
Patients and Medical

Five shifts toward consumer-centric transformation

Jeff Gourdji, (Oct 14, 2019)

There's now a roadmap for pharma organisations seeking to become truly patient centred

No patents. No launches. No stages. Welcome to modern pharma.

Paul Schrimpf, (Sep 3, 2019)

Winning in customer experience requires pharmaceutical companies to literally get off their own drugs, says Paul Schrimpf
Patients and Medical

Adherence: Through the eyes of the patient

Izzy Gladstone, (Jun 26, 2019)

Are pharma and patients speaking the same language when it comes to medication adherence?

Cancer Initiative Nets Collaboration Award

Adam Chapman, (May 24, 2019)

A collaboration between Novartis and Johns Hopkins Medicine wins Most Valuable Collaboration at eyeforpharma Philadelphia

The Chatbots Are Coming!

Adam Chapman, (May 15, 2019)

A mainstay of customer engagement is now making its mark in pharma