Commercial
Customer centricity in a changed world
Pharma’s marketeers are having to rapidly change their approach to customers, field force roles and digital in the midst of the pandemic
More Commercial Articles
Multichannel
Virtual Trade Show Best Practices: Intelligent Medical Objects and HiMSS
A new way of thinking and acting is needed for virtual marketing in the post COVID-19 world, says Paul Schrimpf of management consultant Prophet
Multichannel
Towards the sales force of the near future
Blending the digital and the personal can transform engagement, focus sales activity and help meet HCPs’ fast evolving needs if done right
Commercial
The changing nature of pharma sales: A conversation on many levels
The new approach to sales marries state of the art analytics with a classical approach to engagement
Commercial
Time to embrace social media
Patients are turning to social media as never before and pharma needs to catch up
Access and Evidence
Into pharma's roaring twenties
A new decade is here. And despite the incredible science, pharma is ill-equipped.
Commercial
Has direct to consumer marketing in pharma had its day?
Outmoded and cliched DTC campaigns may be harming not helping pharma in the US
Multichannel
The online health trends pharma should be tapping into
Pharma should be harnessing some powerful online trends but is it?
Commercial
Breaking out of data silos in commercial
Pharma’s commercial teams have much to gain if they can overcome technical and cultural blockages that prevent data sharing
Patients and Medical
Five shifts toward consumer-centric transformation
There's now a roadmap for pharma organisations seeking to become truly patient centred