Commercial
Time to embrace social media
Patients are turning to social media as never before and pharma needs to catch up
More Commercial Articles
Access and Evidence
Into pharma's roaring twenties
A new decade is here. And despite the incredible science, pharma is ill-equipped.
Commercial
Has direct to consumer marketing in pharma had its day?
Outmoded and cliched DTC campaigns may be harming not helping pharma in the US
Multichannel
The online health trends pharma should be tapping into
Pharma should be harnessing some powerful online trends but is it?
Commercial
Breaking out of data silos in commercial
Pharma’s commercial teams have much to gain if they can overcome technical and cultural blockages that prevent data sharing
Patients and Medical
Five shifts toward consumer-centric transformation
There's now a roadmap for pharma organisations seeking to become truly patient centred
Commercial
No patents. No launches. No stages. Welcome to modern pharma.
Winning in customer experience requires pharmaceutical companies to literally get off their own drugs, says Paul Schrimpf
Patients and Medical
Adherence: Through the eyes of the patient
Are pharma and patients speaking the same language when it comes to medication adherence?
Commercial
Cancer Initiative Nets Collaboration Award
A collaboration between Novartis and Johns Hopkins Medicine wins Most Valuable Collaboration at eyeforpharma Philadelphia
Commercial
The Chatbots Are Coming!
A mainstay of customer engagement is now making its mark in pharma