Nurturing peer-to-peer interactions in a virtual world
The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online
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In our Q&A with Dave Fredrickson, we explore the efforts to continue innovating and bringing better care to cancer patients during and b...
For AstraZeneca’s Alex Bedenkov, investing more in post-pandemic medical capabilities is just the start of a far more profound organisatio...
Physicians’ increasingly digital-first consumption of disease state education offers pharma a way to understand their needs more deeply an...
MSLs will need to respond to the growing demands being placed on them in the new normal by adopting new approaches, capabilities and skill s...
