Baba Awopetu

Baba Awopetu

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Latest posts from :

Multichannel, Patients and Medical, Clinical, Column

Is healthcare marketing fit for...

Nov 29, 2021

Healthcare marketing is an industry more usually attuned to supporting the...


I don't care! - relationships...

Jan 26, 2009

Relationships do not matter, at least not as much as we make out. We should ...


Swimming without costume

Jan 21, 2009

We all have a plan... but now, more than ever, our plans are facing a real ...


Healthcare arena and the downturn

Jan 15, 2009

Marketers, like other functions, are being asked to do more with less. Since ...