Healthcare arena and the downturn

Marketers, like other functions, are being asked to do more with less. Since it is not possible to do more of the same with fewer resources, it is crucial that we do the right things.

By Baba Awopetu on Jan 15, 2009

Marketers, like other functions, are being asked to do more with less. Since it is not possible to do more of the same with fewer resources, it is crucial that we do the right things. This means that marketers need to go back to basics and make sure they get the fundamentals of marketing right. Although the current economic climate makes the life of most marketing professionals more difficult, at the same time it facilitates changes within organisations as senior management becomes aware of the need to evolve. This is an opportunity to make lasting changes and set the course for a successful future. The same sun that melts ice hardens clay. Which will it be?