Featured Opinions
Is healthcare marketing fit for the future?
by Baba Awopetu
Healthcare marketing is an industry more usually attuned to supporting the health of others, but with so many changes and pressures, we knew the industry itself would benefit from a thorough health check.
Up close and personal – The Dr. Kevin Williams story
by Jill Donahue
Following in his physician father's footsteps, for this pharma leader it's always been about the patient
Up close and personal: Reacting in a crisis - The Naji Gehchan story
by Jill Donahue
This pharma leader worked in a war zone. Now he’s using the same tactics to navigate the pandemic
Up close and personal: A life of service - The Dr. Dirk Vander Mijnsbrugge story
by Jill Donahue
Pfizer's Medical Affairs Lead, Rare Diseases, talks about purpose, patients and pharma's power to do good
Up close and personal: The Thomas D’Hooghe story
by Jill Donahue
Merck's Thomas D’Hooghe shares his thoughts on passion, purpose, leading people and making a difference
In light of the rapidly evolving impact of the COVID-19 virus, eyeforpharma has decided to turn eyeforpharma Barcelona and eyeforpharma Philadelphia into completely virtual events.
eyeforpharma Awards: Recognizing and celebrating innovation
by Paul Simms
Celebrating winners makes genuine innovation visible, setting the bar higher and broadening the possibilities for pharma by showing what can be achieved
Up Close and Personal: Emanuele Ostuni’s Story – Committed to delivering hope
by Jill Donahue
Emanuele Ostuni has seen patients up close since he was a boy in southern Italy. He is now living his dream job helping patients as Europe Head, Cell and Gene Therapy at Novartis Oncology. Read on to learn about his career path and what ignites his fire to never stop for patients.
The Jan Twomey story — Empowering and connecting
by Jill Donahue
Up Close and Personal with Jan Twomey, MD, Medical Director, Takeda Oceania
Up Close and Personal - The Dr Sonal Bhatia Story
by Jill Donahue
Read below to learn how a trip to India, a playdate and jewellery from Mexico all contributed to Sonal Bhatia’s noble career in Rare Disease at Pfizer.
The Tausif ‘Tosh’ Butt Story –Different lenses, different lessons
by Jill Donahue
Up close and personal with Tosh Butt, SVP for Latin America and Brazil for AstraZeneca
Up Close and Personal: The Naji Gehchan Story – On a mission to improve life
by Jill Donahue
Chief Marketing Officer & Business Unit Director – France, Benelux & NWA at Lilly and Company, Naji Gehchan reveals his passion for improving health.
Up Close and Personal – The Bill Strickland Story
by Jill Donahue
Living his formative years in Houston with a mother in healthcare, Bill was fascinated with two things; the Space Program/the puzzle of walking on the moon and Healthcare/the puzzle of saving lives. Being colour blind and dependent on glasses to see, his dream of being an astronaut didn’t go very far! But solving the puzzle of saving lives has been a constant throughout Bill’s life.
In The end, Rare Drug Pricing Will Hurt Pharma Just As Much As Patients
Radical reform is needed to break the vicious circle
Stains Unwashed From My White Coat — The Dr. Roslyn Schneider Story
by Jill Donahue
Throughout her career, Dr Roslyn Schneider has been driven by a singular principle — to understand and empower patients
Challenging Goliath – How Underdogs Stand A Fighting Chance
Big Pharma is a formidable beast, but upstarts have a few cards up their sleeve
Automation Is Here To Stay… Hip Hip Hooray!
Instead of lamenting the rise of automation, we should be championing it at every turn
Technology offers a lifeline to an ageing population. Here are five ways to maximize its impact.
Partnership Is Key To Better Patient Programs
Digital patient support programs hold great promise to boost health outcomes, but firms will only succeed if they find the right partners
Data Ownership Is Having Its Moment
Every healthcare stakeholder wins when personal data becomes personal property
In Search of Pharma’s Moore’s Law
Will AI usher in a new era of high productivity for clinical trials?
The Highs and Lows of Healthcare
by Jill Donahue
For Doug Noland from Astellas, patient-centricity is personal, having seen the best and worse of healthcare in his own life
First, We Need To Talk: Mental Healthcare In The MENA Region
by Marc Yates
To tackle the considerable mental health challenges in the Middle East and North Africa, companies need to work from the bottom up