Featured Opinions
Quality not Quantity- North American Sales Force Effectiveness
by Anonymous (not verified)
There has been a dramatic change in North American SFE. The size of the Sales Force has been cut significantly by all of big pharma.
The performance of the pharmaceutical industry in Latin America
As is well known, the pharmaceutical industry in Latin America is growing very fast and it is expected to continue rising, key players being: Mexico, Brazil, Argentina and Venezuela.
by Anonymous (not verified)
The NHS is at a critical point of change and the influence of the individual doctor is declining.
Building trust - and keeping it
by Anonymous (not verified)
In the UK, the government has published guidance promoting partnerships between the National Health Service and the pharma industry in an effort to improve patient care and address patient needs in the changing healthcare landscape.
Is the Safe Rx Act coming to your area?
by Anonymous (not verified)
Costly CI Investments Yield Nominal, Short-Lived Gains for Brands
by Anonymous (not verified)
When a brand has only a few given years to live in a competitive marketplace, timing is everything.
by Anonymous (not verified)