Have we gone too far with patient centricity?
AI is a game-changer in transforming pharma marketing.
by David Laws
Account Management is a proven, sophisticated tactic to work differently with customers.
How do human beings make decisions and how do those decisions lead to actions?
The reality of living with cyclothymia and GAD is far from alluring but I'm married to it..for better, for worse.
by Jeff Elton
Pharmaceutical companies must stay on top of advances in real-world evidence.
True patient centricity in the real world is about finding a service that is responsive 24/7 to fit with the challenges of daily life.