Commercial
Why Is Gender Parity A Rarity?
More women than ever are entering pharma, but fewer make it to the top. What can companies do to bridge this disconnect?
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Commercial
The Dawn Of Digital Medicine
With the approval of the first ‘digital medicine’ last year, a new digital wave is hitting pharma. What does it look like and how transformative is its potential?
Commercial
Virtual Reality Gets Its Moment
Janssen’s virtual reality support program for nurses wins Most Valuable HCP Initiative award
Commercial
A Lesson In Leadership
Helming an organization is a tall order, so what attributes separate the wheat from the chaff?
Commercial
The New Normal
The pharma industry is on the cusp of a new dawn, but what does it look like?
Commercial
Build It And They Will Come
“If the medicines are good, they’ll generate value”. It’s time to let the scientists lead the way, says AstraZeneca’s Mark Mallon
Commercial
When Science Fiction Becomes Science Fact
With its strong heritage in collaboration and cutting-edge science, pharma is perfectly placed to embrace technology and deliver a new generation of interventions, says Bayer Chief Marketing Officer, Sebastian Guth.
Commercial
The Death Of The Brand
As pharma waves goodbye to brand-led strategies, how is this changing relationships with HCPs?
Commercial
Surfing The Innovation Wave
With incredible innovation coming down the pike, pharma must do more to help health systems cope, says EFPIA’s Nathalie Moll
Commercial
Meet AI, The Doctor’s New Best Friend
AI insights will transform HCPs' practice in more ways than one, says Teva SVP Markus Leyck Dieken