Commercial
Now You're Speaking My Language
One company is literally 'talking the talk' on patient-centricity with an entirely new patient language
More Commercial Articles
Commercial
The Non-Pharma Pharma Company?
Pharma’s commercial model is rapidly evolving. But where will it be in twenty years’ time?
Commercial
Pharma Leads the Charge on NCDs
Non-communicable diseases (NCDs) are hitting developing countries hard but pharma is helping to lighten the burden
Commercial
Blended: Pharma's New Multi-Stakeholder Model
Exploring the multi-stakeholder commercial model now and in the future
Commercial
Mind Reading: Exploring the Psyche of the Patient
Understanding what patients think and feel about their disease and medications is leading to tailored support programs that effectively improve patient outcomes
Commercial
Digital Pioneers
How forward-thinking companies are scaling the heights of digital transformation
Commercial
Ain't No Mountain High Enough
A unique collaboration has seen patients, caregivers, clinicians and industry executives scale the world's most famous peaks to raise funds and awareness for multiple myeloma
Commercial
Trust Me, I'm a Pharmaceutical Company
Award-winning YouTube channel offering impartial health information is truly patient-centric
Commercial
A Defining Moment
AstraZeneca is going back to basics by publishing a definition of patient centricity, moving the focus from what a company does to how it does it