Commercial
One Giant Leap for Medical Affairs
Pharma’s engine of growth lies firmly within Medical Affairs and its ability to partner effectively with other functions.
More Commercial Articles
Commercial
The Real Emotional Sell
What are the three key elements that any rep can leverage for a more compelling sell?
Commercial
Customer Experience: Through Thick and Thin
Enhancing customer experience to improve loyalty could be pharma’s next big step forward
Commercial
Successful Collaboration Lies Within
To shape the external environment we must prepare ourselves internally, says Janssen's Rebecca Hutchinson
Commercial
The Science of Change
Leaders today must understand and apply the knowledge of behavioral psychology to manage organizational change successfully
Commercial
The Sales Rep of the Future
Sales reps will need to update their skills to match customer needs
Commercial
Time to Get Personal
Are sales force incentives linked to drug sales volumes the best way to motivate individual sales reps?
Commercial
Surviving the Tidal Wave
Pharma needs new strategies in the face of a 'tidal wave' of costly and complex diseases.
Commercial
Engaging Kids to Fight Malaria
An interview with the team behind the MOSKI KIT, a Sanofi tool against malaria.
Commercial
Pavlov Had a Point
How can we help patients to overcome the emotional barriers to taking their medicines?