Commercial
Getting it Right in Business Transformation Requires Technology, Plus Trial and Error
Technology is driving corporate transformation in pharma but there is no shortage of roadblocks along the way.
More Commercial Articles
Commercial
From Sales to Leadership
Tim Walbert, CEO, Horizon Pharma, explains how doing right by the patient can still lead to significant profits.
Commercial
Return on Relationship
We talk to Cheryl Lubbert, a woman with a mission to enable direct engagement between pharma and patients.
Commercial
It's Time to Stop Using Finances as an Excuse
The "sweet spot" between profitability and patient needs is finally available to the pharma industry - finance is no excuse.
Commercial
How to Align Your Culture with the Patient in Mind
Patient centricity is everyone’s goal, but it’s still a cultural shift away.
Commercial
The Value of Purpose-Driven Leaders
We asked these pharma leaders at eyeforpharma Barcelona what they love about their jobs. Here's what they had to say.
Commercial
Making Virtual a Reality
The healthcare applications for VR have great potential but several factors must align.
Commercial
"At Your Service" Model to Help Pharma Be More Patient-Focused
We spoke to John Gerow about how "service reps" are transformative, turning the traditional selling model on its head.
Commercial
Using Digital to Co-Design Healthcare with Patients
Kristian Hart-Hansen, CEO of LEO Innovation Lab on how experimentation with digital is crucial to success.
Commercial
Talent Drives the Digital Health Revolution
Pharma industry experts explain their approach to finding the right people.