Commercial
Pavlov Had a Point
How can we help patients to overcome the emotional barriers to taking their medicines?
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The Art of Innovation: How to Become a "Partner of Choice"
How can pharma companies ensure they’re first in line when researchers and entrepreneurs come knocking?
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Walking in the Patient's Shoes
Takeda's trailblazing, immersive employee initiative aims at educating employees about what it's really like to be an IBD patient.
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The Aurora Project: Advancing the Patient-Focused Movement
For the first time, founding members open up The Aurora Project to the public.
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Transformational HR: The Human Connection
In part 2 of our HR series, technological & cultural transformations are becoming necessary to achieve competitive advantage.
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9 Hot Trends in Human Resources
In part one of a two part series, Dr Nicola Davies speaks to international HR experts to identify emerging trends.
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What Do Patients Want from Pharma? An 8-Step Guide
If you treat patients like grown-ups and listen to what they have to say, you might be surprised what you hear.
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Pharma’s Nutritional Value
Nestlé Health Science CEO, Greg Behar on why nutrition could be good for pharma’s health
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"Creating Ripples" with an Award-Winning Focus on Patients
Søren Eik Skovlund is changing the conversation about diabetes patients’ health and influencing national health guidelines.