All Latest Articles

Marketers are Under Pressure to Increase Speed. Here's How They're Doing It.

Nick Johnson, (Aug 5, 2015)

In the fourth extract from Nick Johnson's 'The Future of Marketing", he investigates why marketing is under pressure to increase speed - and the four main ways they're doing just that.

XPRIZE for Mobile Apps to Boost Adult Literacy

adaptive, (Aug 3, 2015)

Mobile devices are changing communication in ever greater ways. And as Siegfried Mortkowitz reports, smart devices may soon help illiterate adults read texts and more.

Mobile Digest: Google Glass makes quiet return with enterprise focus

adaptive, (Aug 3, 2015)

Samsung suffers another brutal earnings report, as Google starts floating Google Glass with the developer community. Andrew Tolve reports.

The Democratization of Your Brand

Nick Johnson, (Jul 28, 2015)

Social media has given your customers far more power to dictate the conversation around your brand. Marketers are scrambling to respond.

Open Mobile Media: Etsy, Google, The Weather Company, CBS, TaskRabbit and New York Times: Moving from Web to Mobile-First

adaptive, (Jul 28, 2015)

The 8th annual of the Open Mobile Summit San Francisco 2015 (Nov 9-10th), will bring 500 brands to share what it takes to attract, engage and monetise customers through mobile. Leading the conversation will be those who are already winning with their mobile product and marketing strategy. These include HAVAS, The New York Times, TripAdvisor, Wells Fargo.

How 'Hashing' links connects online and offline customer journeys

Matt Pigott, (Jul 28, 2015)

Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.

Social Customer Service, Part 4: It's Not Just for Huge Brands

Tamsin Oxford, (Jul 26, 2015)

Commencal is putting a spin on social customer service with European flair

HSBC, Cisco, Activision, eBay, Dell, Amtrak gather in NYC in November for the USA’s premier marketing conference

Nick Johnson, (Jul 25, 2015)

The 3rd annual Incite Summit will take place on 12-13 November in New York - bringing together 200+ major brands to debate the future of marketing

Visual Content: Picking the Right Platform

Matt Pigott, (Jul 24, 2015)

In part two of our series on the importance of visual content, we look at how to pick the best platform for your goals.

Why Visual Content Matters

Matt Pigott, (Jul 23, 2015)

Branded content is exploding. The next stage? Becoming more visually appealing. The first part of our series on visual content.

VenueNext: Enhancing Live Event Experiences

adaptive, (Jul 20, 2015)

VenueNext has scored big bucks from venture capital after a successful season helping fans of the NFL’s San Francisco 49ers acclimate to home games at the team’s new state of the art Levi’s Stadium. The company’s app aims to enhance live event experiences by assisting with everything from transferring tickets to finding a parking place to knowing which bathrooms and beer stands have the shortest l

Mobile Digest: Microsoft guts Nokia operation, slashes jobs and declares handset division worthless

adaptive, (Jul 20, 2015)

Tech companies take big strides toward making all devices “Wi-Fi Aware”, as Microsoft throws up its hands with its mobile handset business. Andrew Tolve reports.

mHealth Apps for Psychological Fitness

adaptive, (Jul 20, 2015)

The consumer mobile market is quickly being saturated with devices and applications to boost physical fitness and health. But as Siegfried Mortkowitz reports, solutions are now being developed to promote mental health as well.

Open Mobile Media and Western Union Presents P2P Payments on the Verge of War

adaptive, (Jul 13, 2015)

Peer-to-peer payments companies have been springing up all over for the last few years and major tech players, such as Facebook and Snapchat, now offer P2P services within their apps, this will be one of the key topics addressed at the Mobile Banking & Payments Summit (New Yorker Hotel, Oct 5-6).

Banking On Mobile

adaptive, (Jul 6, 2015)

The traditional banking model has evolved over the past two decades, but now the rate of change is moving even faster. Fewer people are visiting banks in person and talking to a teller. Most consumers now use online and mobile to check balances, send money, or even pay with checks.

Are Americans Ready to Jump on the Bandwagon?

adaptive, (Jul 6, 2015)

Taking taxis is a way of life in New York City, but are “always in a hurry” New Yorkers ready to share cabs to save time and a few bucks? Hans Klis lives in the Big Apple and has the download on whether on-demand carpooling can make it there…

Mobile Digest: Apple reimagines iTunes for mobile era with launch of Apple Music

adaptive, (Jul 6, 2015)

Google's image-recognition technology makes an unacceptable gaffe, as Apple takes its new music streaming service live with a free three-month trial. Andrew Tolve reports.

Social Brand Identity, Part 2: From Voice to Identity

Tamsin Oxford, (Jun 26, 2015)

In the second installment of our ongoing series about building a proper brand identity on social, learn HCL’s key to consistently connecting, and get advice on how to go from managing a bunch of platforms to having a tangible presence.

The Digital Generation, Part 2: The Privacy Question

Matt Pigott, (Jun 26, 2015)

In the second part of our ongoing look at the changing behaviors of Millennials, Gen Z, and beyond on social media, we see what teens really think about privacy, and what you need to be doing to reach them.

Against Humanizing Your Brand

Nick Johnson, (Jun 24, 2015)

“It’s Cool When a Corporation Tweets Like a Teenager. It Makes Me Want to Buy the Corporation’s Products”