All Latest Articles

Second Wave of In-App Advertisers Seeks Customer Acquisition, Not ROI

adaptive, (Jan 11, 2016)

While mobile games and services providers have led the way in in-app advertising and are now focused on customer lifetime value, the next wave is still building. Susan Kuchinskas reports on the state of in-app ads.

Hoyos Labs: Authentication and Security without Passwords

adaptive, (Jan 11, 2016)

Identity theft and authentication are growing concerns for companies, especially with more employees working remotely or on mobile devices. Hector Hoyos, founder and CEO of Hoyos Labs, shares with Open Mobile’s Robert Gray how the company’s proprietary platform provides these services sans user names and passwords.

Mobile Digest: GM Lyft partnership for self-driving cars headlines ho-hum CES

adaptive, (Jan 11, 2016)

There were drones and phones and wearables, oh my. But CES lacked the raw innovation and flair for the dramatic of the past few years. Nonetheless, we went, we played, we had a good time. Andrew Tolve reports.

2016 View: Video Games Bring to Life Virtual Reality Experiences

adaptive, (Dec 21, 2015)

Video game executives say this is the winter of new content, but they’re also taking a longer view.

Doppel: A Wearable that Aims to Make You Feel and Perform Better

adaptive, (Dec 21, 2015)

Wearable devices are useful for tracking various physical conditions and accomplishments but as Siegfried Mortkowitz reports, the makers of doppel claim it can actually affect a user’s mental state.

Poshmark's Platform Creates Virtual Boutiques, Style Gurus

adaptive, (Dec 21, 2015)

The Poshmark app has helped some women turn their closets into virtual boutiques. The mobile-first company claims to be the largest community-driven marketplace where women buy, sell and share their personal style.

Mobile Digest: Google to commercialize self-driving cars in 2016

adaptive, (Dec 21, 2015)

Facebook rakes in yet another "most used app of the year" award, as mobile use goes gaga over Christmas and Google gets serious about commercializing autonomous vehicles. Andrew Tolve reports.

How Marks & Spencer puts the Spark into their Christmas marketing

Matt Pigott, (Dec 18, 2015)

M & S doubles down on digital over the holidays, leading to a massive spike in engagement

The Corporate Social Media Awards Announces Call For Entries

aaronjackson, (Dec 18, 2015)

Recognizing and rewarding social media excellence, achievement and innovation within big business.

Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

Mark Kersteen, (Dec 8, 2015)

The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

How Toyota, Walmart, and more are marketing to more diverse customers

Matt Pigott, (Dec 8, 2015)

Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers

Paribus Promises Online Shoppers Receive "Best Price"

adaptive, (Dec 7, 2015)

‘Tis the season to be jolly, especially for consumers who score amazing deals from retailers. And as Hans Klis reports, an app from startup Paribus is trying to find the best bargains by taking advantage of the best price policies of online retailers.

Lenovo Teams Up with NFL & USO for Social-Mobile Military Marketing Campaign

adaptive, (Dec 7, 2015)

Social media has become integral for marketing activations and campaigns, especially when it’s an interactive one.

New Smart Ring Aims to Help Control Your Life

adaptive, (Dec 7, 2015)

One smart ring to rule them all may sound cool, but that’s not what startup neyya is trying to become. Company officials say their nascent wearable only wants to control some so-called smart devices from your finger—and do it well.

Mobile Digest: New LinkedIn app offers connective tissue to mobile workforce

adaptive, (Dec 7, 2015)

Google changes the game (again) for how mobile ads work, this time with an innovative app streaming concept, as LinkedIn finally catches up with the times with a solid mobile app. Andrew Tolve reports.

Dell is winning fans with its long-term approach to social influencers

Mark Kersteen, (Nov 25, 2015)

By building real relationships, Dell is capitalizing on social's most sought-after leaders

Mobile Expected to Ring Up More Omnichannel Sales

adaptive, (Nov 23, 2015)

Mobile will be a driving force for in-store holiday sales. Susan Kuchinskas looks at how retailers can reap m-commerce gains with an integrated, omnichannel approach.

M&C Saatchi Mobile’s DeAngelis Creates Ads for Mobile First & Foremost

adaptive, (Nov 23, 2015)

M&C Saatchi Mobile was founded in 2006, predating the iPhone and proliferation of both handheld devices and apps that have dramatically changed the marketing and advertising landscape.

Can Button Hook More Mobile Commerce Consumer Conversions?

adaptive, (Nov 23, 2015)

As mobile commerce companies are seeking better ways to monetize search and discovery, one startup is angling to improve the conversion rate of turning app visitors into paying customers literally with the touch of its “Button”.

Mobile Digest: Samsung Gear VR first consumer-grade VR device to hit market

adaptive, (Nov 23, 2015)

Square goes public, iPad Pro has charging problems, and virtual reality is a legitimate consumer device. Andrew Tolve reports.