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The speakers for Incite Summit: East share what they think are going to be the biggest game-changers over the next year
Authenticity and personalization are key for connecting with modern customers
Savvy companies that feel they are lacking in either their digital or in-store experience are on the lookout for the next best thing – partnership.
Customers associate good brands with good service, so you can guess what they associate with bad service...
Why is it harder to get Millennials' attention?
Nat Geo harnessed the passion of amateur photographers for some stunning results
New research from Deloitte, Accenture, Bitkom and the CMO Council shows just how crucial a consistent customer experience has become.
You need a detailed understanding of each customer to deliver high levels of customer service to all.
Companies have long partnered with complementary businesses, and mobile B2C firms are seeking to ease user friction, and find customers, on smart devices by using deep linking. That is, they seek to let users quickly access information and share it with friends or complete related tasks by using other apps, all without exiting the original app they opened or being forced to open a browser.
Google takes Android Pay live, as Apple debuts the new iPhone 6S and a retooled iPad Pro. Andrew Tolve reports.
Kiran Prasad, senior director of engineering mobile for LinkedIn, discusses the challenges and rewards of transitioning to mobile first and the company's experiences as it moves towards the mobile moment. He also talks about LinkedIn's multi-app, multi-platform strategy.
'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.
The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...
It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.
In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical
AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner
In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service
Technology is changing the way consumers pay for goods and services, while offering them more choices and convenience than ever before. That has created a challenging and competitive environment for incumbent payment systems; they must adapt and change technologically or risk becoming obsolete.
Large-scale security breaches and theft of customer data from retailers continues unabated, while consumer fears continue – understandably – to increase. As mobile becomes the dominant online access channel, Susan Kuchinskas examines how merchants will meet the challenge during the back-to-school shopping season.
It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.