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Kiran Prasad, senior director of engineering mobile for LinkedIn, discusses the challenges and rewards of transitioning to mobile first and the company's experiences as it moves towards the mobile moment. He also talks about LinkedIn's multi-app, multi-platform strategy.
'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.
The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...
It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.
In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical
AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner
In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service
Technology is changing the way consumers pay for goods and services, while offering them more choices and convenience than ever before. That has created a challenging and competitive environment for incumbent payment systems; they must adapt and change technologically or risk becoming obsolete.
Large-scale security breaches and theft of customer data from retailers continues unabated, while consumer fears continue – understandably – to increase. As mobile becomes the dominant online access channel, Susan Kuchinskas examines how merchants will meet the challenge during the back-to-school shopping season.
It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.
Facebook hits 1 billion users in a single day, as Amazon abruptly fires engineers in its Lab126. Andrew Tolve reports.
Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.
With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.
Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.
London-based MSTY is trying to strike a chord with people, touting a first of its kind music messaging service. MSTY claims to have agreements with the major music labels and has launched its free app on iOS and Android mobile devices in 127 countries.
A UK start-up hopes to drive away with a growing share of used car sales. Ella Williamson has a closer look at the upstart’s plans and challenges on the road ahead…
Hackers make everyone from carmakers to Google look silly at Def Con and Black Hat USA, as Apple quietly courts enterprise app makers for the iPad. Andrew Tolve reports.
In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.
In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.