All Latest Articles

LinkedIn's Prasad on Multi-App, Mobile-First Strategies

adaptive, (Sep 13, 2015)

Kiran Prasad, senior director of engineering mobile for LinkedIn, discusses the challenges and rewards of transitioning to mobile first and the company's experiences as it moves towards the mobile moment. He also talks about LinkedIn's multi-app, multi-platform strategy.

Webrooming? Showrooming? They aren't a threat, they're an opportunity

Mark Kersteen, (Sep 11, 2015)

'-Rooming' isn't a surprising trend, it's the natural progression of customer behavior, and it's something marketers can capitalize on.

The digital generation, part 4: The quest for authenticity

Matt Pigott, (Sep 10, 2015)

The newest crop of customers are a diverse and complex mix of personality types and backgrounds, but they're bound by a desire for one thing...

5 ways to make your "boring" product interesting again through marketing

Nick Rojas, (Sep 10, 2015)

It’s always a struggle to get customers to convert. No matter how cool, well-publicized, or reasonably priced your product is, finding the right tools and methods for marketing it is never without its challenges.

The right infrastructure for seamless support

David Howell, (Sep 4, 2015)

In the next extract from our most recent white paper, learn why breaking down silos of customer information is so critical

The digital generation, part 3: AT&T's @SummerBreak is the greatest trick a brand can pull

Matt Pigott, (Sep 2, 2015)

AT&T's clever campaign built real engagement with millennials by giving them control and putting branding on the backburner

Go from customer service to customer experience

David Howell, (Sep 1, 2015)

In this extract from our most recent whitepaper, learn the three keys to winning over customers with personalized, social service

MasterCard Charging into New Payments Era

adaptive, (Sep 1, 2015)

Technology is changing the way consumers pay for goods and services, while offering them more choices and convenience than ever before. That has created a challenging and competitive environment for incumbent payment systems; they must adapt and change technologically or risk becoming obsolete.

Hackers: The Mobile Threat to Back-to-School Shopping

adaptive, (Sep 1, 2015)

Large-scale security breaches and theft of customer data from retailers continues unabated, while consumer fears continue – understandably – to increase. As mobile becomes the dominant online access channel, Susan Kuchinskas examines how merchants will meet the challenge during the back-to-school shopping season.

Fun and games: How Heineken, M&M's, and the US Army craft interactive, gamified experiences

Matt Pigott, (Aug 31, 2015)

It's more than a fad—gamification's success is based in behavioral psychology and math, and it can build heightened connection's with your brand in a competitive landscape.

Mobile Digest: Amazon concedes mobile bust with Fire Phone

adaptive, (Aug 31, 2015)

Facebook hits 1 billion users in a single day, as Amazon abruptly fires engineers in its Lab126. Andrew Tolve reports.

Spotify got slammed over its privacy policy—but did anything change?

Tamsin Oxford, (Aug 24, 2015)

A new privacy policy released by Spotify last week on August 19th saw the internet rise up in consternation and outrage...

Mondelez to debate consistent brand messaging at the Incite Summit East

Nick Johnson, (Aug 21, 2015)

Director of Shopper Marketing to join Prudential and eBay in New York at the USA's best brand-focused marketing conference.

How Coca Cola conquered marketing over multiple new customer touchpoints

Matt Pigott, (Aug 20, 2015)

With consumers spending more time being ‘connected’ these days than they do sleeping, handheld digital devices are a core component of successful multichannel marketing strategies.

How curves and social nous transformed lingerie firm Curvy Kate into a phenomenon

Tamsin Oxford, (Aug 19, 2015)

Curvy Kate is a hugely popular lingerie brand that shot into the public eye around six years ago. From nothing to something truly special, the brand was grown through the judicious use of social media and has used its unique proposition to speak directly to its customer base and to ensure that its brand identity remains consistent and clear.

MSTY Mountain Hop: Music Messaging App with a Soundtrack

adaptive, (Aug 17, 2015)

London-based MSTY is trying to strike a chord with people, touting a first of its kind music messaging service. MSTY claims to have agreements with the major music labels and has launched its free app on iOS and Android mobile devices in 127 countries.

Driver's Seat? CarSpring Innovating On Road to Mobile-first Used-car Marketplace

adaptive, (Aug 17, 2015)

A UK start-up hopes to drive away with a growing share of used car sales. Ella Williamson has a closer look at the upstart’s plans and challenges on the road ahead…

Mobile Digest: Apple aims to revive iPad with enterprise focus

adaptive, (Aug 17, 2015)

Hackers make everyone from carmakers to Google look silly at Def Con and Black Hat USA, as Apple quietly courts enterprise app makers for the iPad. Andrew Tolve reports.

How Wheyhey's detailed customer understanding and social media savvy has transformed their fortunes

Tamsin Oxford, (Aug 17, 2015)

In this case study, we meet the social minds behind Wheyhey, a UK brand that has grown from zero to hero in just three years thanks to a focused brand identity online.

How to build a marketing campaign in a fragmented landscape

Matt Pigott, (Aug 12, 2015)

In an increasingly fragmented marketing arena, where channels split and fray and split again, the marketer’s role in devising a meaningful multichannel campaign–one that takes the customer on a relatable journey, building relationships and securing conversions–is more challenging today than at any time in the history of the role.