All Latest Articles

Power has Changed Hands

Nick Johnson, (Jun 23, 2015)

In this first extract from Nick Johnson's "The Future of Marketing", he looks at why the relationship between corporations and customers is changing

M&T Joins Wells Fargo, Barclays and Amex at the Mobile Banking and Payments Summit 2015

adaptive, (Jun 22, 2015)

Open Mobile Media today announced that Carolyn Criscitiello, Head of Innovation at M&T Bank, will join the 25 + innovators, disruptors and leaders that will present the key trends in mobile finance at the Mobile Banking & Payments Summit (New Yorker Hotel, Oct 5-6).

John Hancock Signs Up Customers in Data for Discounts Program

adaptive, (Jun 22, 2015)

Connectivity has been transforming the way we live for more than a decade, with technology transforming traditional economic sectors such as auto insurance. And as Siegfried Mortkowitz reports, health insurance is now getting a tech-based upgrade as well.

The Bakery's Recipe for Digital-Era Success

adaptive, (Jun 22, 2015)

The transformation to a digital world is moving full steam ahead and even well established brands and companies are rapidly transforming their business strategies to ensure they are going mobile enough to meet their customers where they are; and that is on their phones, tablets, wearables or other mobile devices.

Mobile Digest: Samsung security breach could impact 600 million users

adaptive, (Jun 22, 2015)

Apple unveils a new Apple Watch operating system and music streaming platform at its Worldwide Developers Conference, as researchers highlight a gaping security flaw in Samsung smartphone keyboards. Andrew Tolve reports.

Storify: Top Tweets from #CSMNY 2015

Liam Dowd, (Jun 19, 2015)

Here's a selection of the top tweets from the Summit

The Incite Group News Roundup

David Howell, (Jun 19, 2015)

Auto play video on Twitter, why brand persona is lacking in corporations, and YouTube Gaming channel coming soon

14 of the Best Takeaways from CSM NY 2015: 10-14

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 5-10

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 1-4

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

Press Release: The Inaugural Corporate Social Media Awards 2015 Winners Announced

Anonymous, (Jun 16, 2015)

Canon Middle East and Dollar Shave Club are among the winners at this year’s Corporate Social Media Awards

The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

Matt Pigott, (Jun 12, 2015)

If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.

How To Use The New Incite Group website

Liam Dowd, (Jun 11, 2015)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

The Year in Marketing In Numbers [Infographic]

Mark Kersteen, (Jun 10, 2015)

Check out summation of all things marketing in this handy infographic!

The Incite Group Social Media Update

David Howell, (Jun 10, 2015)

YouTubers love product reviews. Marketers still struggling with social ROI and why Meerkat and Periscope need further development.

How Better Measurement Will Change Marketing

Mark Kersteen, (Jun 10, 2015)

There is a divide within organizations and marketing departments, but it’s quickly going away. This is the divide between what is quantifiable, and what isn’t.

Video Content: You Have 5 Seconds to Connect

Stacy Lambert, (Jun 10, 2015)

At this very moment, YouTube ad viewers everywhere are hovering their little cursors over the infamous rectangular “You can skip this ad” button. Their eyes are glued to the 5-second countdown as they anticipate their next move. When it reaches zero, they will hammer the skip button and begin watching the video of their choice without further interruption.

Social Brand Identity, Part 1: Build a Presence, One Post at a Time

Tamsin Oxford, (Jun 10, 2015)

Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.

The Future of the Brand/Agency Relationship

Mark Kersteen, (Jun 10, 2015)

We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand marketers and external agencies has been on our radar for a while. Recently, we’ve seen some interesting developments.

Being Lazy on Social Can Tank Your Brand Image

Catherine Mitchell, (Jun 9, 2015)

Whether a household name or an up-and-coming business, having a good social media presence can make the difference between long-term survival and short-term failure.

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