Featured Opinions
To DTC or not? - rethinking our view
by Anonymous (not verified)
There's been a lot of talk in articles and blogs on the eyeforpharma site of late about the perils and diminishing value of DTC advertising for pharma.
Is the industry right to cut spending in market research?
by Joanna Allen
Cited in Pharma Time this month are the results of the 2009 Survey of Market Research undertaken by QED Studios.
by cadelarge
Being a Relationship Marketer, I have been giving a lot of thought lately to what "relationship marketing", is relative to "direct (transactional) marketing".
US dependence on foreign H1N1 vaccines
On Tuesday September 15th, the FDA approved the long-anticipated H1N1 flu vaccine.
Turning your marketing plan into a team compass: when 3Fs become a story!
*Popularizing your marketing plan: a must!*
It's the implementation, stupid !!!
by Alan Gillies
Firstly an apology or two, the title was in no way directed at you the reader or indeed anyone else specifically, secondly I apologise for another blog that plagarises recent US presidential Campai
by Anonymous (not verified)
"Real" people vs. celebrity spokespeople in pharma marketing
by WendyB
I read with interest this Forbes story [1]about how major global organizations such as Marriott, Dell, an [1] http://www.forbes.com/2009/09/02/dell-amex-marriot-cmo-network-adtrend.html
Reducing work force numbers, do we enlarge jobs or enrich them?
by Joanna Allen
Companies continue to down size reducing work force numbers for what ever reason, be it patent loss, contract loss or none approval of products by NICE or local bodies.
by Anonymous (not verified)
In view of increased competitive pressures and fewer launches, companies are taking steps to
10 sure-fire ways to get me to unfollow you on Twitter
I get questions about how to get more followers all the time, but rarely do I ever get asked how do I get /less/ followers?
Make your SELF indispensable! Build a bigger network and increase your market value.
by Steven Rosen
Every sales leader needs to consider their market value. Not only should sales leaders regularly evaluate and determine areas for growth for their staff, but also for themselves.
Wondering where the next swine flu outbreaks may be? The iPhone has an app for that!
by Clifford M
As an iPhone user, I am constantly amazed at the applications that are developed for it.
Swimming upstream against the patient compliance odds - a personal journey
by Anonymous (not verified)
Does DTC Marketing have a future?
I don't think that any other industry has as many challenges, and threats, as the drug and medical device companies. While some of the problems are the direct result of poor management, i.e.
William Hewlett is quoted as saying: "You only can manage what you measure, and what you measure gets done!" Pharma management is frequently quoted as saying: "If you want x calls a day, you will get x calls a day."
Is the industry suffering from entrapment
by Joanna Allen
Consistent changes within the NHS have continued to increase the distance between purchasers, prescribers and end users of medicines.
Patient compliance, behavioral economics, and tupperware parties
Where is the quintessential American compliance setting? Hint: Its not the doctor's office
The 5 biggest sales management coaching blunders
by Steven Rosen
Sales coaching is the management No. 1 activity that drives sales performance. The only problem is that managers have not been taught how to effectively coach.
The simple things in life and selling pharmaceuticals
by Anonymous (not verified)
At our recent Sales Force Effectiveness USA conference in Princeton in May, we conducted a little survey among conference attendees on, among other things, how participants feel their reps are viewed by doctors and the value they may (or may not) bring to them.
Discounting medication costs as an incentive to adherence
According to the Wall Street Journal article, UnitedHealth To Give Discounts For Adhering To Prescription [1] [1] http://online.wsj.com/article/BT-CO-20090827-712368.html?mg=com-wsj
CRM introduction or upgrading projects involve a huge number of people and departments.