Richard Meyer

Richard Meyer

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Latest posts from :

Commercial

DTC water cooler: Are sales reps...

Sep 16, 2010

Companies that provide value-added services, like giving physicians ...

Commercial

Who killed DTC marketing?

Aug 9, 2010

The main culprits are risk aversion and a misplaced emphasis on doing instead ...

Column

Can the drug industry really...

Jul 27, 2010

Column

What consumers want in DTC ads

Jul 6, 2010

A group of consumer, senior, patient safety organizations and small insurers, ...

Column

Treat patients experiences

Jul 6, 2010

An excellent article written [1] by Dr Bernie Siegel today; "I recently...

Column

Some stats on healthcare marketing

Jul 6, 2010

An overwhelming majority of respondents(physicians, 91%) reported believing ...

Column

Research with Physicians

Jul 6, 2010

Now that we have wrapped up a year's worth of research I asked my client...

Column

Using transparency as the means to...

Jul 6, 2010

In response to the current concerns, I suggest that Glaxo and the FDA work ...

Column

Where does healthcare marketing go...

Jan 30, 2010

Where does healthcare marketing go from here?

Column

GSK to make a movie but not for...

Jan 7, 2010

If America is at war with obesity, then obesity is winning.

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