Featured Opinions
Pharma: is your brand patient-centered? 5 critical success factors.
[As originally posted in MedAd News [1], November 2009] [1] http://pharmalive.com/magazines/medad/
How to handle safety issues in an era of information and transparency
Today's patients have unlimited access to medical information via the Internet but the problem now is that there is so much information out there it can take hours to sort through all the informati
The forecasting meeting.' December 2009
by Alec Finney
Every month Fred the Forecaster, Colin the Controller and Stan from Supply get together to sort out a forecasting problem
Physicians: We're not sure we trust pharma sales reps anymore
42,000 and counting. That's the number of jobs that have been shed by big pharma this year, mostly in the sales force. Are there more to come?
What's all this social media stuff then?
Finally ! Some people are figuring out that social media is not the knight in shining armor and that it's not going to save their brands. About time !!
Strategies for more effective payer interfaces
by Anonymous (not verified)
The relationship between drug companies and payers is becoming more symbiotic.
Cultural heritage and patient compliance?
by Anonymous (not verified)
by Anonymous (not verified)
What we think doctors want and what they actually value can be two different things.
CER and personalized medicine: Diametrically opposed?
by Anonymous (not verified)
At a recent colloquium sponsored by the American Association for the Advancement of Science (AAAS), US National Institutes of Health Director Francis Collins warned that the focus on comparative effectiveness in proposed healthcare legislation under consideration may not be a good thing for the future personalized medicine.
Predict the future by creating it
by Anonymous (not verified)
Pharma: ask not what social media can do for you, but what your sm can do for patient health
Last week, I and a few hundred other SM-aniacs, spent 2-days in the #FDASM [1] 'bunker' [1] http://www.fda.gov/AboutFDA/CentersOffices/CDER/ucm184250.htm
Is it the end for traditional e-learning?
Having recently joined the national health service, my wife undertook a series of e-learning programmes offered by various big pharma companies.
Use your brand story like a team compassin the long term!
This last blog, out of a series of 4, emphasizes the way you, as a brand manager, should use your brand story like a team compass
Is Key Account Management Applicable to All Markets
by Joanna Allen
The debate about Key Account Management (KAM) and its application within the pharmaceutical industry continues to evolve.
Pharma: twas the night before #fdasm
Twas the night before #fdasm [1], when all through the blogosphere, [1] http://www.fdasm.com/
by Anonymous (not verified)
Pharma marketers: no product is an island
Recently, I spent a productive day working with a smart group of consumer agency partners to integrate and finalize 2010 Marketing Plans for a Pharma brand we all support.
eDetailing can be effective if you follow some basic guidelines
Interesting Tweet from the latest ePharma conference that only 14-17% of physicians have used eDetailing leading to the question is eDetailing an effective strategy to reach HCP"s?
Getting inside patients' heads
by Anonymous (not verified)
by Anonymous (not verified)
The significant expansion of sales forces and the increase of mirroring tactics during the late 1990s and early 2000s backfired on many companies as doctors began limiting sales rep calls or shutti