Featured Opinions
Want to enhance medication adherence? Make it fun
*Katrina S. Firlik, MD, argues that adherence may do more to improve health and decrease costs than the development of new medications*
Mal's Musings: The myth of marketing excellence
*Marketing excellence is all well and good, but what we really need is marketing with a purpose* Evolution, thankfully, has not missed the marketing profession.
10 Greatest Pharmaceutical Sales Myths: Exposed
by Steven Rosen
For most pharmaceutical companies the sales force is still their most expensive promotional resource.
Mals musings: Pharmas clone wars
It is hard to argue that globalization and capitalism have not delivered tangible results for the world economy.
M's the word: Is buy-one-get-one-free the best we can do?
What pharma marketing needs now is an emotionally uplifting campaign that will explode onto the primary care scene
Mals Musings: Wheres the passion for pharma?
*Why the pharma industry needs an emotional connection with end users* Recently, I witnessed a discussion at a dinner party in which a gentleman
Mal's Musings: The positioners need new positioning
*Why marketers need to rethink what they do before worrying about what they say*
Are you multichannel or many separate channels?
by Sam Agris
Many organizations profess a multichannel strategy, but are they really multichannel or are there many channels of separate communication? &n
Ms the word: Keep KOL relationships in the open
Key opinion leaders should be guides and counsels, not company junkies
M's the Word: Why is your drug special?
If you want to give your product extra horsepower, get involved in the development.
Mals Musings: Time to send pharma marketers back to school
*Why all pharma marketers should go on professional marketing training courses.* With so much said about training and development, is it time marketers started
Mals musings: Pharma ignoring Africa is a risk too big to take
A mention of the word Africa creates visible discomfort among most pharma executives.
Mal's Musings: A new mission statement for pharma
Many organizations have a mission statement that attempts to encompass the purpose of the company. It provides clarity and direction and sets boundaries for operations.
M's the Word: Learning to take our medicine
Why a little dose of fear is good for compliance.
Dim Sum and Account Management
A few weeks ago I went on a business trip to Shanghai. It was my first time in China. I arrived in the evening and checked into my hotel. After a trip of 20 hours, I was starving. None of my colleagues had yet arrived, so I went out alone to find a restaurant.
Ms the word: Whos the fat bloke in the mirror?
*Near enough is not good enough when we are marketing health*
Ms the word: Just give me the truth
Honesty is the best policy - on a CV and in the pharma business.
Mal's musings: A new theory about business theory
We need good theories to make the practice of pharma sales and marketing work.