Featured Opinions
Digital spend: the chicken or the egg?
by Anonymous (not verified)
Mals Musings: Why Implementation Doesnt Work
Strategy without implementation is a waste of time. We are told repeatedly that good implementation of an average strategy is better than a poor implementation of great strategy.
Mals Musings: A Wake-up Call for SLEPT Analysis
Every marketing plan starts with the question, Where are we now? This is an attempt to get an understanding of the situation the organization operates within, often termed a situation analysis.
Personalized medicine comes one step closer
by Anonymous (not verified)
Researchers from the Stanford University School of Medicine have given us a glimpse of what the future of healthcare could look like.
Mals Musings: This Little Innovation Went to Market...
Our world is no longer best described as changing. It has already changed. Some of the changes will have a lasting effect on our industry.
Mals Musings: What Business Are We In Again?
At the start of a new decade, speculations are rife about the future prospects for the healthcare sector. What does the future hold for us?
Mals Musings: Is Value-based Selling (VBS) Just Plain BS?
For decades, most business enthusiasts have propagated the relationship between value and customers. Yet we find ourselves constantly being challenged about the value we deliver.
Mals musings: target setting for forecasters
Is target setting the missing piece in your drive for stellar performance?
Mals Musings: The Death of Market Research
It is that time of the year again. We will go out into the market to gather insights that will eventually guide us to new competitive strategies. So we draft a brief and engage an agency to lead us to insights about our market, environment and customers.
Mal's Musings: Monkeying around with Change
A world where nothing changes is a world where there is no need to plan, I recently told delegates at a conference.
Healthcare reform and the end of billing as we know it
by Fitall in DC
At long last it seems that the massive health reform bill is going to pass and, hidden among its many interesting aspects, is a subtle yet significant element. This bill requires that, in a few years time, all insurance companies shall use common paperwork and forms.
US healthcare reform bill win or loss for pharma?
If the stock market is any indication, the US healthcare overhaul is not too bad for the pharmaceutical industry. But are investors - and the industry - too optimistic?
Mal's Musings: CRM: Where did it go wrong?
Business is about relationships, and better relationships mean improved loyalty, sales and profits.
Shifting the paradigm towards transformational product launches
by Anonymous (not verified)
With a hardening global economy; tightened regulatory and pricing controls; massive budget cuts and layoffs; and numerous product challenges ,ensuring commercially successful pharmaceutical brand l
Where compliance, EMRs, outcomes, ALPD, and insurance intersect
by Fitall in DC
Is it possible that what used to be called disease management programs could be migrating into a new world through the use of chronic illness programs with self-insured employers ?
The "Lists" that big pharma is and isn't on
by WendyB
I like lists just about as much as I like statistics.
Mals Musings: Understanding the Science of Customer Behavior
Business is about solving problems, and the problems of our customers are the source of our success. Unfortunately, the nature of the problem changes as the environment evolves.
Measuring patient communication success
by Anonymous (not verified)
5 marketing and social networking lessons from the [grateful] dead...
In honor of my "Deadhead" hubby and the millions of others out there, and the pending Grateful Dead Archive [1] soon to open at the University of California at Santa Cruz, it's a great time to recognize the Grateful Dead [2] for their marketing and social networking prowess. [1] http://library2.ucsc.edu/speccoll/GD_archive.html [2] http://www.dead.net/