Featured Opinions
Personalized medicine: Lesson for Oncology
by Clare Sansom
*Clare Sansom reports on the strategic insights gleaned from eyeforpharma's Personalized Medicine and Diagnostics Europe conference*
Highlights from SFE Europe 2011
by David Wright
*David Wright of Imonic, a leading UK-based KAM consultancy and training organization, details the key themes and trends emerging from the recent SFE Europe 2011 event*
Ms the word: Who do you trust?
Trust is key to success when getting a hair cut, staying at a Disney hotel - and doing business
Mapping the Latin American vaccine market
*Why vaccines are crucial to the health and prosperity of Latin America*
Ms the Word: If youre not living on the edge, youre taking up too much space
Marketing is about differentiating from the competition, not just ticking boxes
Access to new medicines in Australia
*Isobel Brown and George Papadopoulos examine the impact of recent changes to the Australian Pharmaceutical Benefits Scheme (PBS) on access to new medicines*
A patient-centric approach to marketing
by Morna White
*How to use online patient communities to deliver vital marketing insights *
Ms the Word: The cutting edge of pharma marketing
You'll never reach your goals by focusing solely on what's in front of you
Ms the Word: Let the sun shine on KOLs
Why we need to keep Key Opinion Leaders at a safe distance
Ms the Word: The pharma marketing workout
Going to the gym is just like pharma marketing: Set your objectives, plan properly, and you will succeed
Personalized Medicine: A systems-based approach
by Greg Maguire
*Dr.* [1] [1] http://www.articlesbase.com/authors/dr-greg-maguire/238954
Ms the Word: What ever happened to the industrial age?
Why knowledge workers aren't so smart, after all
Ms the Word: Do the right (marketing) thing
What I learned from Alan Rickman as the Sheriff of Nottingham
New decade, new momentum? The pharma digital landscape in 2011
by Anonymous (not verified)