Is it the end for traditional e-learning?
Having recently joined the national health service, my wife undertook a series of e-learning programmes offered by various big pharma companies.
By on Nov 16, 2009Having recently joined the national health service, my wife undertook a series of e-learning programmes offered by various big pharma companies. Whilst normally a positive and jovial character, she was less than impressed by the delivery format of this essential training, and could not wait to finish it. At the same time, I saw some statistics from our own e-learning production unit in Barcelona that shows over 30% of our capacity now is taken up creating streaming video and video related products for on-line learning. This has increased rapidly in 2009 and we are seeing lots of creative ways to use video as part of learning and communication pathways. The organisation I work for (www.gecsa.com) works mainly in financial services, telco and automotive which have proved to be very progessive when it comes to on-line learning, mainly due to economies of scale in their large networks. Most of these videos are short learning bites 3-5 minutes maximum and are very popular for today's info-hungry you-tube generation. Perhaps it is worth considering this type of media more in pharma - hopefully it will leave its learners more motivated than my wife was!