More Articles

The evolution of the pharma incubator

Andrew Stone, (Nov 2, 2021)

Smarter use of venture capital, leveraging physical co-location, collaborating with the big tech accelerators and broad industry innovation consortia should help pharma incubators address the rapidly growing digital health sector

Multichannel

Speeding pharma’s slow sustainability journey

Andrew Stone, (Nov 2, 2021)

There’s much more pharma could and should do to drive positive change in the climate fight and action is no longer optional

Multichannel

Expanding the horizons of home health

Andrew Stone, (Sep 27, 2021)

Home health is nothing new, but the pandemic has demonstrated the possibilities for new home health models thanks to new tech and new approaches

Access and Evidence

Payers and the ABCs of digital literacy

Katie Osborne, (Sep 24, 2021)

Convincing payers of the value of digital add-ons and of drug/device combinations requires pharma to demonstrate that patients and other stakeholders understand how to use them

Medical

Nurturing peer-to-peer interactions in a virtual world

Lucy Fulford, (Sep 21, 2021)

The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online

Patients and Medical

Medical Affairs & Social Media: A Brave New World

Andrew Stone, (Sep 17, 2021)

A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out.

Multichannel