More Articles

Patients and Medical

Patient services: a digital roadmap

Andrew Stone, (Jun 7, 2022)

Leveraging the full capabilities of digital will enable pharma to transform the patient experience

Pharma needs a digital reset

Andrew Stone, (May 31, 2022)

Pharma knows the value of digital, yet it admits only a fraction of launches regularly succeed 
Patients and Medical

Digital patient engagement data: Are you already falling behind?

Andrew Stone, (May 10, 2022)

Gathering and acting on insights from digital patient engagement data is becoming a competitive differentiator, yet many in pharma are still stuck in learning mode

The field force: Is small beautiful?

Andrew Stone, (May 5, 2022)

As big pharma ponders the right sizing of its post-pandemic field forces, can it learn from smaller, leaner industry peers about doing more with less?
Access and Evidence

How automation is changing regulatory affairs

Andrew Stone, (Apr 14, 2022)

Post pandemic, pharma and regulators are both working to accelerate the transformative power of electronic filing 

Modularise to personalise

Andrew Stone, (Apr 1, 2022)

Digital-first engagement is challenging pharma to deliver content on HCPs’ terms and a modular approach is key

Cell & Gene Therapy: High stakes and high hopes for healthcare   

Pamela Whitby, (Mar 29, 2022)

Now that CGT is proving its worth, the next task for pharma is working out the best ways to commercialise it

Synthetic data: pharma’s next big thing?

Andrew Stone, (Mar 22, 2022)

Faster, better trials, enhanced pharmacoepidemiology and more ambitious cross-border research are just some of the likely use cases for synthetic data
Access and Evidence

An early peek at the FDA’s RWE ‘cookbook’

Andrew Stone, (Mar 10, 2022)

The FDA is developing guidelines that will help pharma accelerate its adoption of RWE, this is what the industry should know

The rise and rise of digital budgets

Andrew Stone, (Mar 10, 2022)

Spending on digital promotional and educational activity will continue to rise while promotional budgets for print decline