More Articles

Patients and Medical

Unleashing AI’s potential in clinical trial recruitment

Katie Osborne, (Jul 29, 2019)

Multiple innovations using AI are transforming the trial recruitment process
Patients and Medical

Making it about the patient, with the patient

Danielle Barron, (Jul 26, 2019)

Danielle Barron speaks to Laurie Meyers, Genentech’s Head of Patient Engagement Operations, about what she learned while creating a new patient engagement function.
Access and Evidence

Putting The I in Pills

Izzy Gladstone, (Jun 27, 2019)

Individualised medicine has so far failed to live up to the hype but innovations in the field are on the cusp of disrupting the way pharma and healthcare develop and provide treatments.

Cross Team Collaboration: The Not So Secret Sauce of Success

Andrew Stone, (Jun 27, 2019)

Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.
Patients and Medical

Adherence: Through the eyes of the patient

Izzy Gladstone, (Jun 26, 2019)

Are pharma and patients speaking the same language when it comes to medication adherence?

Cancer Initiative Nets Collaboration Award

Adam Chapman, (May 24, 2019)

A collaboration between Novartis and Johns Hopkins Medicine wins Most Valuable Collaboration at eyeforpharma Philadelphia

Putting Major Depressive Disorder On The Map

Adam Chapman, (May 24, 2019)

A MDD educational programme from Takeda and Medscape scoops the most valuable HCP Initiative Award
Patients and Medical

Trailblazer Takes Home Top Prize

Adam Chapman, (May 23, 2019)

Jamie Heywood wins the Lifetime Achievement Award at eyeforpharma Philadelphia
Patients and Medical

Patient Champion Crowned

Adam Chapman, (May 23, 2019)

Molly MacDonald took home the Patient Champion gong at our annual North American awards

The Chatbots Are Coming!

Adam Chapman, (May 15, 2019)

A mainstay of customer engagement is now making its mark in pharma