Multichannel
Virtual Trade Show Best Practices: Intelligent Medical Objects and HiMSS
A new way of thinking and acting is needed for virtual marketing in the post COVID-19 world, says Paul Schrimpf of management consultant Prophet
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Patients and Medical
Patients and RWE: Is this the year?
There is reason to hope that the long-awaited breakthroughs flowing from patient-generated data are about to happen
Access and Evidence
Evolving HTA frameworks to accelerate innovation
Iterative evidence generation and demonstrating value over time could help unlock delays in getting cures out, saving more lives, says Janssen’s Clare Hague
Patients and Medical
Advancing through partnerships
Collaboration makes sense on many fronts on our journey to sustainably improve the lives of patients, says Merck’s Chris Round
Patients and Medical
Online hospitals – the journey from East to West
Artificial intelligence and digital are already transforming medical service delivery in China and it’s heading west rapidly
Patients and Medical
Building an innovation culture
Without the right approach to risk and culture, pharma may miss the big opportunities, says Bayer’s Sebastian Guth
Multichannel
Towards the sales force of the near future
Blending the digital and the personal can transform engagement, focus sales activity and help meet HCPs’ fast evolving needs if done right
Clinical
Imagining the ‘Digitome’
Dramatic advances in human health beckon if pharma can help build ‘the Digitome’, a vast data commons
Commercial
The changing nature of pharma sales: A conversation on many levels
The new approach to sales marries state of the art analytics with a classical approach to engagement
Medical
Medical: Pharma’s New North Star
Already growing in importance, Medical Affairs will become a key differentiator for pharma campanies prepared to adapt and invest in the function