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The age of the digital opinion leader

Andrew Stone, (Jul 28, 2020)

Key opinion leaders who evolve into the digital sphere to become digital opinion leaders will gain more reach and influence

Webinars: Engaging at scale now and tomorrow

Nicola Davies, (Jul 21, 2020)

As face-to-face gatherings became impossible, webinars have emerged as a key way to engage for those who can master the format
Patients and Medical

Patient centricity: Mind the capacity gap

Lucy Fulford, (Jul 21, 2020)

If pharma wants patients and patient groups capable of working with it at every stage of the drug development process it must listen to, and contribute to training and funding them
Patients and Medical

What patients need right now

Andrew Stone, (Jul 7, 2020)

In the face of massive patient need, there’s plenty pharma can do to help. The crisis is also an opportunity for it to transform the way it works with patients.

The key to digital innovation: The human touch

Andrew Stone, (Jun 30, 2020)

Takeda is building on strong stakeholder relationships it has nurtured patiently over time to co-create solutions during COVID-19

Building the medical affairs organisation of tomorrow

Lucy Fulford, (Jun 15, 2020)

As medical affairs increasingly engages with new stakeholders - HTA bodies, regulators and patient groups - it must upskill and upgrade its data and collaboration capabilities
Patients and Medical

The emerging patient-centricity landscape in Japan

Lucy Fulford, (Jun 9, 2020)

Change is happening in patient engagement as Japan's pharma pioneers begin to lay strong foundations for a richer future

Digital success doesn’t start with the tech

Andrew Stone, (May 28, 2020)

Pharma’s first enterprise Chief Data Officer sits down with Roivant’s Chief Digital Officer to point out where we’ve all been going wrong

Seizing the moment in digital

Katie Osborne, (May 28, 2020)

This is the moment to accelerate digital transformation if only pharma can create the culture and capabilities for such change

Customer centricity in a changed world

Andrew Stone, (Apr 20, 2020)

Pharma’s marketeers are having to rapidly change their approach to customers, field force roles and digital in the midst of the pandemic