Medical
The age of the digital opinion leader
Key opinion leaders who evolve into the digital sphere to become digital opinion leaders will gain more reach and influence
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Multichannel
Webinars: Engaging at scale now and tomorrow
As face-to-face gatherings became impossible, webinars have emerged as a key way to engage for those who can master the format
Patients and Medical
Patient centricity: Mind the capacity gap
If pharma wants patients and patient groups capable of working with it at every stage of the drug development process it must listen to, and contribute to training and funding them
Patients and Medical
What patients need right now
In the face of massive patient need, there’s plenty pharma can do to help. The crisis is also an opportunity for it to transform the way it works with patients.
Medical
The key to digital innovation: The human touch
Takeda is building on strong stakeholder relationships it has nurtured patiently over time to co-create solutions during COVID-19
Medical
Building the medical affairs organisation of tomorrow
As medical affairs increasingly engages with new stakeholders - HTA bodies, regulators and patient groups - it must upskill and upgrade its data and collaboration capabilities
Patients and Medical
The emerging patient-centricity landscape in Japan
Change is happening in patient engagement as Japan's pharma pioneers begin to lay strong foundations for a richer future
Multichannel
Digital success doesn’t start with the tech
Pharma’s first enterprise Chief Data Officer sits down with Roivant’s Chief Digital Officer to point out where we’ve all been going wrong
Multichannel
Seizing the moment in digital
This is the moment to accelerate digital transformation if only pharma can create the culture and capabilities for such change
Commercial
Customer centricity in a changed world
Pharma’s marketeers are having to rapidly change their approach to customers, field force roles and digital in the midst of the pandemic