Patients and Medical
Unleashing AI’s potential in clinical trial recruitment
Multiple innovations using AI are transforming the trial recruitment process
More Articles
Patients and Medical
Making it about the patient, with the patient
Danielle Barron speaks to Laurie Meyers, Genentech’s Head of Patient Engagement Operations, about what she learned while creating a new patient engagement function.
Access and Evidence
Putting The I in Pills
Individualised medicine has so far failed to live up to the hype but innovations in the field are on the cusp of disrupting the way pharma and healthcare develop and provide treatments.
Multichannel
Cross Team Collaboration: The Not So Secret Sauce of Success
Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.
Patients and Medical
Adherence: Through the eyes of the patient
Are pharma and patients speaking the same language when it comes to medication adherence?
Commercial
Cancer Initiative Nets Collaboration Award
A collaboration between Novartis and Johns Hopkins Medicine wins Most Valuable Collaboration at eyeforpharma Philadelphia
Medical
Putting Major Depressive Disorder On The Map
A MDD educational programme from Takeda and Medscape scoops the most valuable HCP Initiative Award
Patients and Medical
Trailblazer Takes Home Top Prize
Jamie Heywood wins the Lifetime Achievement Award at eyeforpharma Philadelphia
Patients and Medical
Patient Champion Crowned
Molly MacDonald took home the Patient Champion gong at our annual North American awards
Commercial
The Chatbots Are Coming!
A mainstay of customer engagement is now making its mark in pharma