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Patients and Medical

Improving Pain Management and Mental Health in the Hemophilia Community: Let's Take Action

Maria Aguirre G..., (Oct 25, 2023)

Advocates at the Hemophilia Changemakers Event emphasize holistic well-being for individuals with bleeding disorders, calling for improved pain management and mental health support
Patients and Medical

Artificial Intelligence in Practice – How Medical Affairs Can Leverage AI Today 

Maria Aguirre G..., (Oct 24, 2023)

AI is transforming Medical Affairs by analyzing data and generating insights. We gathered experts to discuss its applications in the field.
Patients and Medical

How pharma can gain public trust

Anonymous (not verified), (Oct 13, 2023)

Pharmaceutical companies can combat misinformation and mistrust by placing the patient at the center of their overall strategies – from clinical trials to public outreach.
Multichannel

Driving next best actions using timely data insights

Joseph Constance, (Oct 9, 2023)

The omnichannel era presents new opportunities for pharma to more effectively engage with its customers by identifying next best actions (NBAs) driven by more relevant and timely data insights.
Patients and Medical

Engaging the economically disadvantaged

Joseph Constance, (Oct 9, 2023)

Pharma has generally done commendable work when engaging with marginalized and historically poorly-served patient populations, often focusing on ethnicity and the financially disadvantaged.
Multichannel

Meet information demands through modular content

Maria Aguirre G..., (Sep 22, 2023)

Adopting a modular content strategy allows pharmaceutical companies to reuse and adapt information, speeding up content creation cycles without risking personalization.
Access and Evidence

Transform patient-driven healthcare: Synthesize RWE and AI 

Maria Aguirre G..., (Sep 7, 2023)

The future of healthcare is here, and it's powered by real-world evidence (RWE) and artificial intelligence (AI), transforming patient care and clinical decision-making.
Commercial

Genetika+: Transforming Digital Health with Precision Medicine Innovations

Maria Aguirre G..., (Sep 6, 2023)

Pioneering the field of precision medicine, Genetika+ employs state-of-the-art technology to transform extensive datasets into actionable insights, elevating patient outcomes and providing invaluable support to pharmaceutical companies
Medical

How to boost technology-driven decentralization in clinical trials

Anonymous (not verified), (Sep 1, 2023)

Techniques that pharmaceutical companies can implement to be more effective in collecting non-traditional data and have a more complete view of a drug’s performance in clinical trials
Commercial

An omnichannel strategy is necessary to meet HCP needs

Anonymous (not verified), (Aug 25, 2023)

HCP preferences have rapidly shifted towards remote and hybrid engagement. Cultural transformation, data silo elimination, and cross-functional collaboration are key to meeting these new demands through a successful omnichannel transition.

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