Commercial
Prescriptive Analytics: Pharma’s Fortune Teller?
In any industry, the power to predict the future is the holy grail. Thanks to artificial intelligence, we may be closer than you think...
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Commercial
Why Is Gender Parity A Rarity?
More women than ever are entering pharma, but fewer make it to the top. What can companies do to bridge this disconnect?
Patients and Medical
Visionary Leader Honored
The life’s work of LEO Pharma head, Gitte Aabo, has been recognized with an award
Patients and Medical
Rewarding The Best In Pharma
Fearless campaigners, patient-focused visionaries, innovative customer-focused projects; just a few of the pockets of excellence recognized by the eyeforpharma awards
Commercial
The Dawn Of Digital Medicine
With the approval of the first ‘digital medicine’ last year, a new digital wave is hitting pharma. What does it look like and how transformative is its potential?
Patients and Medical
What Makes a Patient Tick?
Celgene is probing deep into the patient psyche to capture the moments that matter. Could this set a new gold standard?
Commercial
Virtual Reality Gets Its Moment
Janssen’s virtual reality support program for nurses wins Most Valuable HCP Initiative award
Patients and Medical
Life-Saving Vaccination Scheme Honored
Saving the lives of vulnerable children in Bulgaria’s Roma communities
Access and Evidence
Digital Health Tools Are No Fad
Data generating devices may seem gimmicky, but they are poised to transform healthcare
Patients and Medical
Ipsen ‘Nets’ Patient-Focused Award
A complete support solution for people living with a rare cancer scoops prestigious award