Patients and Medical
Flying The Flag For Patients
The Chief Patient Officer is pharma’s face of patient-centricity but how is this relatively new role shaping up?
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Access and Evidence
Seeking the Holy Grail of RWE
Universal standards for real-world evidence are closer than you might think
Patients and Medical
Five Reasons Why Clinical Trials Fail And What Pharma is Doing To Fix It
Clinical trial recruitment is a perennial challenge for pharma. Are they listening to patients?
Access and Evidence
United: How employers are changing healthcare
The growth in employer coalitions are a sign that plan sponsors are increasingly flexing their muscles, but what do they hope to achieve?
Patients and Medical
Six Ways Artificial Intelligence Is Impacting Patients
AI is no longer the stuff of science fiction – it’s impacting patients today
Access and Evidence
Writing the Value Story
When writing the value story for a new medicine, starting earlier in Development will make sure it’s a page-turner
Patients and Medical
Tackling Stigma
How pharma and patient groups are tackling negative attitudes around health
Commercial
How Do You Localize A Global Brand Strategy?
Marketers must balance global and local needs in their campaigns. How do they pull it off?
Patients and Medical
Could HCPs Hold The Key To Adherence?
The connection between a HCP and a patient is profound. How can it be harnessed?
Commercial
Why MSLs And Sales Reps Should Join Forces
The case for aligning MSLs with sales reps is strong — if both sides play ball.