Patients and Medical
The Discovery That Changed My Life
For Rocco Falchetto, stepping into the sun was extremely painful. Then one day, everything changed.
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Patients and Medical
Patients: The New Architects Of Clinical Trials?
The industry has long flirted with the idea of getting patients to design clinical trials. But is the idea coming to fruition?
Commercial
The Sales Force of The Future
What does a truly digitally mature sales force look like and how can companies transform their current force into one?
Patients and Medical
Are Your MSLs The Real Deal?
An MSL must ooze authenticity. Science depends on it.
Patients and Medical
A Career-Defining Diagnosis
Roche's Jay Graves doesn't just live with diabetes, he works with it. This is his story.
Commercial
Would Your Reps Pass The Empathy Test?
Understanding the patient experience is vital for the modern sales rep
Patients and Medical
When Patients Take Control
Ever wondered what a pharma event created, designed and run by patients would look like? Paul Simms was curious, so he created the Im-Patient Conference
Commercial
Why CX Starts in Sales
Delivering a seamless and positive customer experience starts with the sales rep
Commercial
The Best Job In Pharma Right Now? The Sales Rep
Combining their deep customer insight with the power of data, reps are in pole position to deliver true value
Commercial
Are You Truly Listening To Your Customers?
In the new era of pharma, the customer is king – but are companies genuinely listening?