Commercial
How Well Do You Know Your HCP?
Machine learning is a boon for customer engagement. How can pharma best use it?
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Commercial
Achieving Success in Emerging Markets
Patients and doctors in emerging markets want more than just high-quality medicines, says Andrew Lane from Abbott
Patients and Medical
Could Behavioral Science Crack Non-Adherence?
The industry is looking to the field of psychology to answer one of its most protracted problems
Access and Evidence
Japan’s Perilous New Pricing Policy
The introduction of a new drug pricing reform in Japan has pharma up in arms. Are their fears justified?
Patients and Medical
Trio Takes Home Team Prize
Allergan, SonarMD and Illinois Gastroenterology Group’s (IGG) joint efforts to improve the lives of IBS patients earns them the Most Valuable Collaboration award
Patients and Medical
An Ode To Efficiency
A multi-pronged approach to improving a common hospital procedure wins distinguished award
Patients and Medical
Working Together Wins The Day
CEO of patient platform is honored for her staunch commitment to collaboration
Patients and Medical
Patient Support Program Triumphs
A service providing comprehensive assistance to cancer patients scoops prestigious patient award
Medical
Future Perfect
Future-proofing your business is about big data and advanced analytics, not crystal balls and guesswork, says UCB Chief Marketing Officer, Bharat Tewarie
Commercial
Prescriptive Analytics: Pharma’s Fortune Teller?
In any industry, the power to predict the future is the holy grail. Thanks to artificial intelligence, we may be closer than you think...