Patients and Medical
Tireless Campaigner Wins Recognition
Awareness advocate Trishna Bharadia takes home the prestigious Patient Advocate Award
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Access and Evidence
Overcoming The Access Hurdle
If pharma is to keep whizzing ahead, it needs to rethink its approach to market access
Access and Evidence
Could EHRs Boost Clinical Trial Recruitment?
Patient recruitment for clinical trials is commonly accepted to be a herculean task. A new platform could make the process a lot quicker and easier – and, crucially, not at the expense of data privacy
Patients and Medical
Navigating The Path To Value
Outcomes-based models are a progressive step for pharma, but the road to success is far from certain
Patients and Medical
Zooming In On Patient-Centricity
We train our lens on the industry's most talked up topic. How do you turn a slogan into substance?
Patients and Medical
Could Data-Driven Chat Win HCPs' Hearts?
Evidence-based interactions have the potential to forge strong new ties with one of pharma's most crucial touchpoints: the HCP
Commercial
A Lesson In Leadership
Helming an organization is a tall order, so what attributes separate the wheat from the chaff?
Access and Evidence
Raising The Curtain On Real-World Evidence
RWE continues to animate expectations far and wide, but its success calls for level-headed pragmatism
Patients and Medical
AstraZeneca: An Embarrassment Of Riches
Medical Affairs has seen unprecedented growth in both size and scope in recent years, so new skills and capabilities are needed, says AZ’s Mark Mallon
Commercial
The New Normal
The pharma industry is on the cusp of a new dawn, but what does it look like?