Access and Evidence
Can Blockchain Solve Pharma’s Trust Problem?
The Economist calls it “the trust machine” but can blockchain rejuvenate pharma’s savaged public image?
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Patients and Medical
Medical Meets Machine
Pharma needs to be at the intersection between technological innovation and medical insight
Access and Evidence
The Price Of Access
With tight purse strings right across the world, innovative pricing schemes are a crucial step in delivering affordable healthcare
Access and Evidence
A Bright Future
Innovation is disrupting the entire healthcare continuum, creating opportunities for Medical Affairs in new and exciting places, says BMS’ Lav Parvathenani.
Access and Evidence
Surfing The Data Tsunami
How pharma is working together with government, regulators, tech companies and their industry peers to establish a strong foundation for health data across Europe
Patients and Medical
Digging For Gold
As Medical gets more involved in real-world evidence, what challenges does it face in proving the value of a medicine?
Access and Evidence
Under Pressure
Pharma must lay its cards on the table and build a more transparent relationship with payers
Access and Evidence
Transformers
An expert powerhouse involved in key strategic decisions right across the lifecycle, Market Access has come a long way in a short time
Patients and Medical
MSLs: The Superheroes of Pharma?
MSLs are pharma’s elite, with the knowledge and interpersonal skills to engage and collaborate with customers. But is pharma asking too much of its scientific superheroes?
Commercial
The Digital Disruption
When it comes to customer experience in the digital space, pharma is being outpaced and outsmarted. What can the industry do to change the status quo?