All Latest Articles

London's Regent Street Using Beacons to Track Shopper Preferences

adaptive, (Jun 27, 2016)

iBeacons have become key tools for proximity marketing, among the sharpest weapons that brick-and-mortar retailers have for developing digital engagement with customers. London's poshest shopping venue wants its iBeacons to engage visitors, without sniffing their data. Can it work? Brendan McNally finds investigates.

Mobile Digest: FAA launches commercial-drone era with new Part 107 Rule

adaptive, (Jun 27, 2016)

YouTube introduces live streaming on its mobile app, as the FAA sets new rules for commercial drone operation. Andrew Tolve reports.

101 shades of grey: why marketers must know, name and tag them

Matt Pigott, (Jun 13, 2016)

To get personalization right, consider what and Room & Board are doing

PGA TOUR LIVE: Streaming Service Seeks to Score with Fans, Control Content

adaptive, (Jun 13, 2016)

The proliferation of digital devices, improved Wi-Fi and streaming capabilities are bringing more live events, especially sports, to dedicated audiences on demand. And as Robert Gray reports, the PGA TOUR has teed up an impressive digital service for its most dedicated fans.

Mobile-first App Hotel Tonight Thrives on Last Minute Travel

adaptive, (Jun 13, 2016)

School’s out and summer travel season is underway. Mobile first app Hotel Tonight specializes in last-minute bookings.

Mobile Digest: Lenovo reimagines smartphone with flexible tech

adaptive, (Jun 13, 2016)

Google’s Project Tango is up and running, Yahoo's internet business is still for sale, and Lenovo shares big ideas on the future of the smartphone. Andrew Tolve reports.

What are the biggest issues in Marketing right now?

Nick Johnson, (Jun 1, 2016)

In an extract from our new 'Incite State of Marketing' white paper, we investigate the top five priorities for marketers in the year ahead.

Personalization vs. Customization: What's the difference?

Matt Pigott, (Jun 1, 2016)

Confusing customization and personalization is common, but there’s a world of difference between the two.

Brazil: Where Cash Is Not King and Mobile Payments Thrive

adaptive, (May 31, 2016)

Mobile payments are thriving in a country where street-smart Brazilians prefer not to have a lot of cash in their pockets.

Mobile-First Non-Profit Seeks to Eradicate Malaria Using Mobile Technology

adaptive, (May 31, 2016)

Smartphones have changed people’s lives in a number of ways, but one of the most dramatic uses may be its use to save lives. That is the raison d'etre of the non-profit Malaria No More. It seeks to be the first mobile-only campaign to defeat a disease.

Mobile Digest: New Google Daydream platform turns everyday smartphones into VR devices

adaptive, (May 31, 2016)

Microsoft’s smartphone division continues to hemorrhage jobs, as Google launches a suite of impressive mobile platforms and devices at its annual I/O Developer Conference. Andrew Tolve reports.

Speeding Up the Credit Card Chip Dip

adaptive, (May 16, 2016)

Susan Kuchinskas examines the hiccups and potential of EMV-enabled credit card transactions. Could m-payments see the biggest benefit?

Retailers Up their Multichannel Game, but Have Room to Grow

adaptive, (May 16, 2016)

The National Retail Foundation gives U.S. retailers a mixed report card for their multichannel efforts. And as Susan Kuchinskas reports, there are plenty of missed opportunities.

Mobile Digest: Apple invests $1 billion in Chinese ridesharing service Didi Chuxing

adaptive, (May 16, 2016)

YouTube begins beta testing a new messenger service, as Apple tries to steady the ship with a massive investment on the ride-hailing front. Genius or desperate? Andrew Tolve reports.

Zika Outbreak Paves the Way for Sponsored Data in Brazil

adaptive, (May 2, 2016)

As Brazilian authorities struggle to contain Zika infections and two diseases transmitted by the same mosquito, a number of smartphone applications have joined the fight. Camila Fontana reports from São Paulo

New York Times Executive on the Gray Lady’s Mobile Makeover

adaptive, (May 2, 2016)

The venerable New York Times remains one of the most read U.S. newspapers in print and online, but it is adapting to include mobile first strategies. David Perpich, senior VP, Product, for The New York Times works with multiple departments including the newsroom, marketing, design, and of course, tech to help chart that course to reaching more readers on mobile devices.

moovel's Mobile Tech Powers Multi-modal Mobility App, "Transit Commerce"

adaptive, (May 2, 2016)

Commuters and urban dwellers alike face perplexing problems of mobility each day; that is the same commute can be considerably longer or more arduous on a given day than the “normal’ routine.

Mobile Digest: Year-over-year smartphone sales drop for first time in history

adaptive, (May 2, 2016)

Snapchat indulges big-time video aspirations, Facebook and Amazon just keep on making money, as the smartphone market suffers a brutal quarter. Andrew Tolve reports.

Starbucks: The Secrets of Success with M-payments

adaptive, (Apr 18, 2016)

Why is the coffee giant seemingly the only one to get mobile payments right? Susan Kuchinskas examines why so many customers use the Starbucks app to get their caffeine fix, and what other companies may divine from the coffee company’s success.

MasterCard Says "Smile", Expanding “Selfie Pay” Pilot

adaptive, (Apr 18, 2016)

The Selfie is not just for the Kardashians and Millennials, now MasterCard wants you to authenticate your online payments with one. Ella Williamson investigates MasterCard’s new pilot scheme, nicknamed “Selfie Pay”.