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Second in a four-part series on personalization in 2017
NFL Media’s drive for mobile expansion is hitting paydirt. The league has overhauled its fan-facing app and mobile website to streamline offerings for easier navigation and of course, increased engagement. Jazz Singh, NFL Media’s director of product for mobile and connected devices, joined the most popular U.S. sports league two years ago from Pivotal Labs.
The mobile user experience has become a high-stakes moment. There are more options than ever fighting for screen space and user loyalty while at the same time mobile device users have become much savvier and expectations are greater than ever in the smart device era.
The results as to why Samsung Galaxy Note 7s combusted around the globe are in, and it’s not pretty for Samsung. Andrew Tolve reports.
WhoSay created a social media platform for celebrities to control the conversation in social media. But the company has done more than that, WhoSay has leveraged the social side of its business to create ads that it claims are not only best in class, but “best ever” in mobile media.
The mobile user experience has become a high-stakes moment. There are more options than ever fighting for screen space and user loyalty while at the same time mobile device users have become much savvier and expectations are greater than ever in the smart device era.
Smartphones and tablets were relegated to the backwaters in Las Vegas, as fancy cars and voice assistants took center stage. Andrew Tolve reports.
RevCascade is trying to put brands and retailers on equal footing with the mega players in the ecommerce business. Hans Klis checks out the company’s marketplace technology.
Consumer golf data pioneer Arccos Golf claims its sensors will improve duffers’ data about their games and in turn lower the most important statistic: their handicaps.
Remember when wearables were the next BIG THING? With the loss of trailblazer Pebble, the luster has fully worn off. Andrew Tolve reports.
Argodesign helps customers including startups and household name tech companies such as AT&T, Disney, Intel, and Microsoft imagine, develop, and design products and services. The company takes equity in early and late-stage startups in exchange for its expertise and services.
Mobile marketing is entering yet another exciting era. Email, apps, notifications, and chat have produced unique opportunities, while the rise of the bots, improved machine learning, virtual reality, and other innovations are creating new ways to gain consumers’ interest and importantly, their trust in the age of ad blocking and “app-athetic” users. But keeping both remains a challenge.
Black Friday sales soar on mobile devices, as the US Department of Transportation issues new distraction guidelines for smartphone makers. Andrew Tolve reports.
Mobile marketing is entering yet another exciting era. Email, apps, notifications, and chat have produced unique opportunities, while the rise of the bots, improved machine learning, virtual reality, and other innovations are creating new ways to gain consumers’ interest and importantly, their trust in the age of ad blocking and “app-athetic” users.
The future of digital banking holds great promise for consumer convenience, innovation, and growth opportunities for legacy institutions as well as startups.
Is the mobile industry responsible for Donald Trump's shocker? Are there regulatory concerns moving forward? Andrew Tolve reports.
Consumer technology trends are moving rapidly and offer the promise of keeping us virtually connected to loved ones who are thousands of miles away in reality or to see completed projects augmented in our own reality.
Is campaign advertising leveraging local and mobile? Susan Kuchinskas reports.
Open Mobile Media has announced that press registration is now open for the Open Mobile Summit (Nov., 29-30 Mission Bay Conference Centre, San Francisco, USA). With very limited press passes available, press is advised to register ASAP if they’d like to join the hottest C-level execs from Home Depot, NFL, Unilever, Instagram, Facebook, Argo Design and many more.
Do app makers have a responsibility to make sure their apps are used safely? Susan Kuchinskas reports.