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Exploit web 'fads' without getting caught up in them

Exploit web 'fads' without getting caught up in them, (Exploit web 'fads' without getting caught up in them)

Online Marketing Strategies in TravelConsidering the spate of emerging trends in the online marketing arena, the trick is to not get caught up in the enthusiasm of web fads.

Tracking UGC - Are you listening to your customers?

Tracking UGC - Are you listening to your customers?, (Tracking UGC - Are you listening to your customers?)

Many travel companies have realised the importance of the social web and are using user-generated content (UGC) to engage their customers, increase conversions and provide a useful feedback channel. A successful UGC and social media strategy can provide travel companies with key insight into consumer wants and needs. The question is – are travel companies really taking note? How can the value

Spirit Airlines focuses on onboard advertising and online media buying

Spirit Airlines focuses on onboard advertising and online media buying, (Spirit Airlines focuses on onboard advertising and online media buying)

Spirit Airlines has launched customised onboard advertising. The company's new Mile High Media has commenced this initiative by offering media options such as seat backs, window shades, overhead bins, tray tables and drink carts.

Sprice.com ties up with Asiarooms.com

Sprice.com ties up with Asiarooms.com, (Sprice.com ties up with Asiarooms.com)

Travel search engine Sprice.com has formed a strategic partnership with Asiarooms.com.

Expedia leads search traffic share

Expedia leads search traffic share, (Expedia leads search traffic share)

Online travel agency Expedia receives traffic from just over one out of every four clicks (both paid and natural) to a major OTA from search.

Integrating analytics and site search technology

Integrating analytics and site search technology, (Integrating analytics and site search technology)

Omniture has introduced Omniture SiteSearch, an on-demand solution offering marketers greater control and increased conversion results through analytics-powered site search.

Europcar UK plans major brand re-launch, strengthens marketing team

Europcar UK plans major brand re-launch, strengthens marketing team, (Europcar UK plans major brand re-launch, strengthens marketing team)

Europcar UK Group has appointed Catriona Lougher as marketing director as the group strengthened its marketing structure in preparation for its multi-million pound re-launch in the UK in 2009.

Air Canada comes up with entertainment and shopping portal

Air Canada comes up with entertainment and shopping portal, (Air Canada comes up with entertainment and shopping portal)

In what is being described as the first of its kind initiative in the aviation industry, Air Canada has launched an entertainment and shopping portal, www.enroute.aircanada.com.

First International E Tourism Conference for Southern Africa a Major Success

First International E Tourism Conference for Southern Africa a Major Success, (First International E Tourism Conference for Southern Africa a Major Success)

Johannesburg… Africa’s first international e-tourism conference was held last week in Johannesburg. More than 250 delegates attended the E-Tourism Southern Africa conference and training seminars, including delegates from South Africa, Botswana, Namibia, Swaziland and Lesotho.

Lastminute.com names Abbie Cranage as head of marketing

Lastminute.com names Abbie Cranage as head of marketing, (Lastminute.com names Abbie Cranage as head of marketing)

Online travel and leisure retailer Lastminute.com has appointed Abbie Cranage as its new UK head of marketing.

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