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Travelocity to partner with Maritz Loyalty Marketing

Travelocity to partner with Maritz Loyalty Marketing, (Travelocity to partner with Maritz Loyalty Marketing)

Travelocity has formed an alliance with Maritz Loyalty Marketing, allowing loyalty programme members to redeem points for the purchase of flights with no blackout dates or restrictions.

Room 214 to support Travel Channel's social media initiatives

Room 214 to support Travel Channel's social media initiatives, (Room 214 to support Travel Channel's social media initiatives)

Travel Channel has decided to extend its partnership with social media and word of mouth marketing agency Room 214 through 2009.

Linking "social saviness" of a supplier's target group with its social media strategy

Linking "social saviness" of a supplier's target group with its social media strategy, ( Linking "social saviness" of a supplier's target group with its social media strategy)

By EFT Correspondent, recently in Munich Travel companies are using social media monitoring solutions, which track and analyse all forms of social media, including blog sites, video-sharing sites and opinion review forums.

Tailoring web 2.0 developments for various markets in Europe

Tailoring web 2.0 developments for various markets in Europe, (Tailoring web 2.0 developments for various markets in Europe)

By EFT Correspondent in MunichFor a company like Expedia, any marketing initiative in a region like Europe requires balancing the local flavour for different markets and at the same time building a pan-European brand across the region.

American Airlines settles case against Kayak: media

American Airlines settles case against Kayak: media, (American Airlines settles case against Kayak: media)

American Airlines has reportedly settled a dispute with travel search engine Kayak.

"The best content is a blend of UGC and traditional formats"

"The best content is a blend of UGC and traditional formats", ("The best content is a blend of UGC and traditional formats")

By EFT Correspondent, recently in MunichContent is now a marketing investment and no longer "fancy stuff" for already happy customers.

Cheapflights.com releases Travel Price Index

Cheapflights.com releases Travel Price Index, (Cheapflights.com releases Travel Price Index)

Cheapflights.com has released the latest version of Travelnomics report, enabling consumers to assess whether the cost of flying is exceeding the American families' cost of living.

Dealing with numerous acquisition channels while building a pan-European online travel brand

Dealing with numerous acquisition channels while building a pan-European online travel brand, (Dealing with numerous acquisition channels while building a pan-European online travel brand)

By EFT Correspondent, recently in MunichLast year, search engines in the US strengthened their Web 2.0 applications, in some cases via inorganic growth.

"Soon, video in travel will become a pre-requisite to sell online"

"Soon, video in travel will become a pre-requisite to sell online", ("Soon, video in travel will become a pre-requisite to sell online")

By EFT Correspondent in MunichHotel video review sites are emerging as a new tool in the online travel planning and buying process. There are sites which have chosen different ways of generating hotel videos and along with it have different business models, with one of the new players even paying travellers commission for hotel video reviews.

iXiGO.com goes mobile

iXiGO.com goes mobile, (iXiGO.com goes mobile)

Online travel search engine iXiGO has launched its offering for mobile phones on m.ixigo.com.

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