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Wego.com adds new programme to provide premium branding opportunities

Wego.com adds new programme to provide premium branding opportunities, (Wego.com adds new programme to provide premium branding opportunities)

Travel search engine Wego.com has launched "Hotel Spotlights", a new marketing programme created for hotel marketing managers to prominently feature their property and specific promotions at the top of Wego's hotel search results for a given city or location.

Jet Airways launches its first TV ad

Jet Airways launches its first TV ad, (Jet Airways launches its first TV ad)

Jet Airways has reportedly rolled out its first-ever TV campaign.

Synxis drives distribution with direct connects to Qunar and Wego

Synxis drives distribution with direct connects to Qunar and Wego, (Synxis drives distribution with direct connects to Qunar and Wego)

SynXis has certified direct booking connections to two Asian Pacific meta-search engines in Qunar.com and Wego.com.

"All the research points to significant uplift in conversion when UGC is present"

"All the research points to significant uplift in conversion when UGC is present", ("All the research points to significant uplift in conversion when UGC is present")

By EyeforTravel.com Correspondent in MunichOctopusTravel.com has been working on plans to get into the first phase of its social media experience.

"When the goals are different, the success metrics has to reflect that"

"When the goals are different, the success metrics has to reflect that", ("When the goals are different, the success metrics has to reflect that")

By EFT Correspondent in Munich A regional airline in Europe, participating in EyeforTravel's TDS Europe held in London this year, disclosed that it witnessed "limited results" from its campaigns on YouTube, MySpace, Bebo and eBay in comparison with the ones on information-based sites.

"Many opinions create an objective base for customer decisions"

"Many opinions create an objective base for customer decisions", ("Many opinions create an objective base for customer decisions")

By EyeforTravel.com Correspondent in MunichA spate of travel websites especially in the travel planning arena or so called Travel 3.0 intelligent agents are getting launched.

Linking "social saviness" of a supplier's target group with its social media strategy

Linking "social saviness" of a supplier's target group with its social media strategy, (Linking "social saviness" of a supplier's target group with its social media strategy)

By EFT Correspondent in MunichTravel companies are using social media monitoring solutions, which track and analyse all forms of social media, including blog sites, video-sharing sites and opinion review forums.

Around 30m video views expected on thomson.co.uk in 2008

Around 30m video views expected on thomson.co.uk in 2008, (Around 30m video views expected on thomson.co.uk in 2008)

By EFT Correspondent in MunichFor a company, operating across six continents and associated with more than 30 million customers from 20 countries, TUI Travel plc categorically states that content, both published and user generated, is essential across all countries and brands.

"Companies are still in the infancy of social marketing"

"Companies are still in the infancy of social marketing", ("Companies are still in the infancy of social marketing")

Online Marketing in Travel Special"Listening to your consumers – wherever they may be – is critical. Organisations that are currently deploying software or agencies to help them monitor the conversations about their brands are ahead of the game."

Kayak.com launches in beta across Scandinavia

Kayak.com launches in beta across Scandinavia, (Kayak.com launches in beta across Scandinavia)

Travel search engine Kayak.com has expanded its operations to Sweden, Norway, Denmark and Finland.

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