Jet Airways has reportedly rolled out its first-ever TV campaign.

Published: 20 Oct 2008

Jet Airways has reportedly rolled out its first-ever TV campaign.

According to afaqs.com, there are three ads, each of which addresses an economy class flier, a premium class flier and a first class flier, respectively.

Out of the three commercials, the economy class one will not be released in India, as it is targeted at the international audience.

Only one ad, for first class fliers, has been released in India so far, highlighting the products offered by Jet Airways in first class. Indian movies superstar Shah Rukh Khan is portrayed as a flier, who is enjoying the services offered to him.

The report shared that the campaign will not use any other media, such as print or radio. The creative inputs for the campaign have been provided by M&C Saatchi.