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Nike

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  • Brand Watch: WBCSD warns members it’s time to get serious as it raises climate action bar

    Oliver Balch, (Mar 30, 2021)

    Oliver Balch analyses the latest sustainability news, from the companies responding to the business group’s Vision 2050 refresh to growing action to address water risk

  • How to avoid ‘woke-washing’ in signature advertising

    Paul Pellizzari, (Feb 3, 2021)

    COMMENT: Paul Pellizzari, CSR head at Hard Rock International, says a materiality assessment can help brands to live the purpose they are promoting in high-profile marketing

  • The pitfalls and opportunities of business activism

    Mary Martin, (Sep 15, 2020)

    Comment: Mary Martin of LSE IDEAS says companies have to internalise the changes they are demanding if they are going to take a stand on social issues like Black Lives Matter

  • Why women workers in global garment supply chains are saying #MeToo

    Bobbie Sta Marie, (Jun 21, 2019)

    Bobbie Sta Maria of the Business & Human Rights Resource Centre, and JJ Rosenbaum of Global Labor Justice say the drafting of a convention to end gender-based violence against women workers at the ILO’s meeting in Geneva this week is long over-due

  • Marketers beware: Gen Z wants action, not flashy campaigns

    Matthew Yeomans, (Dec 17, 2018)

    Matthew Yeomans of Sustainly says 2018 was the year that consumer concern about sustainability issues finally hit the mainstream. The challenge is for brands to respond with authenticity

  • CSR Cheat Sheet: France top banana in sustainable food index

    Oliver Balch, (Dec 6, 2018)

    Ceres warns food and drink brands of 'substantial material risk'; corporate leaders feel pressure to speak up on ethical issues; and methodology found to measure biodiversity risk in Oliver Balch's latest sustainability news roundup

  • Why Nike was right to feature Colin Kaepernick in its controversial new ad

    Ben Hayman, (Sep 17, 2018)

    Ben Hayman of brand purpose consultancy Given says companies can and should be prepared to take stands on issues such as racism, but only if their messaging is authentic and credible

  • Rise of the sewbots: Asian factory workers feel chill winds of automation

    Martin Wright, (Jan 16, 2018)

    With Foxconn replacing 60,000 workers in China and Nike looking to relocate production to automated factories in Mexico, half the total jobs in parts of Asia could be at risk, warns the ILO

  • 'Our problem with automation is a labour shortage, not surplus'

    Martin Wright, (Jan 16, 2018)

    The fourth industrial revolution will create lots of new jobs, but the retraining challenge for governments and companies will be immense

  • When saving the world is your day job

    Terry Slavin, (Sep 28, 2017)

    As we introduce a series of interviews with employees who are driving inclusive social change from within their organisations, we look at how firms can nurture an intrapraneur culture and attract purpose-driven millennials

  • Authenticity is all-important when brands 'get woke' to social equality

    Richard Goddard, (Jun 28, 2017)

    From Barclay's sponsorship of London's Pride festival to Nike's powerful new equality campaign, brands are aligning themselves with big issues. But as Pepsi discovered, much can go wrong

  • Nike FY14/15 Sustainable Business Report Review: Nike sprints ahead on environment

    Elaine Cohen, (Jun 23, 2016)

    The sporting goods behemoth gets full marks for reporting on its carbon footprint. Shame it’s such a stodgy read

  • Revolutionary reporting: turning the tide

    Amita Vaux, (Jul 15, 2015)

    Companies need to reinvent their reporting alongside reinventing the business

  • BrandWatch – October 2014

    Nadine Hawa, (Oct 9, 2014)

    Another child labour case for Samsung, Lego joins the fight against climate change & another ethical blow for McDonalds

  • BrandWatch – December 2013

    Jeni Bauser Yaghoubi, (Dec 20, 2013)

    Internet access for the repressed, Credit Suisse goes for equality and better plastics in sight

  • BrandWatch – September 2013

    Nadine Hawa, (Sep 1, 2013)

    Pepsi’s colouring concerns, policing YouTube ads and making sustainability profitable for coffee farmers

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