Multichannel
The rise and rise of digital budgets
Spending on digital promotional and educational activity will continue to rise while promotional budgets for print decline
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Multichannel
Making medicines sustainable
There’s a new cross-healthcare initiative to cut medicines waste and lower carbon emissions while also improving healthcare equity and serving patients. Pharma will be a key player
Multichannel
The evolution of the pharma incubator
Smarter use of venture capital, leveraging physical co-location, collaborating with the big tech accelerators and broad industry innovation consortia should help pharma incubators address the rapidly growing digital health sector
Multichannel
Speeding pharma’s slow sustainability journey
There’s much more pharma could and should do to drive positive change in the climate fight and action is no longer optional
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Expanding the horizons of home health
Home health is nothing new, but the pandemic has demonstrated the possibilities for new home health models thanks to new tech and new approaches
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How well is pharma incubating innovation?
Incubators are starting to prove their worth by enabling pharma to explore new tech and by challenging pharma’s internal culture
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Innovating with the wizards of AI
New applications for AI are opening up vast possibilities in healthcare if pharma can collaborate to innovate
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How US pharma is charting a new course in a changed world
Post-Trump and post pandemic, pharma in the US is eyeing emerging commercial and clinical opportunities, but must reckon with potential storms ahead
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Building capacity in digital
The new era of digital-first engagement demands new approaches to scaling by harnessing technology, seeing content creation as collaborative and cultivating a startup culture
Access and Evidence
Bringing innovation to rare disease patients in Europe
Johanna Friedl-Naderer, President, Europe, Canada & Partner Markets, Biogen on how collaboration between governments and industry can lead to better patient outcomes.