Multichannel
Towards the sales force of the near future
Blending the digital and the personal can transform engagement, focus sales activity and help meet HCPs’ fast evolving needs if done right
More Multichannel Articles
Access and Evidence
Into pharma's roaring twenties
A new decade is here. And despite the incredible science, pharma is ill-equipped.
Multichannel
Five eye-openers from the MIT Healthcare Panel
Modern pharma should not underestimate the importance of experience and culture in this age of innovation in R&D and data science
Access and Evidence
Prescription drug pricing: The times they are a changin’
The political mood in the US on drug pricing at a national and state level is putting the pressure on pharma to demonstrate value
Multichannel
The online health trends pharma should be tapping into
Pharma should be harnessing some powerful online trends but is it?
Multichannel
Cross Team Collaboration: The Not So Secret Sauce of Success
Much has been written about the value of patient- and customer-centricity in pharma but achieving this in the marketing mix typically entails a fundamentally different way of working. In fact, it demands nothing less than a revolution.
Multichannel
Take the Multichannel Quiz!
Multichannel marketing is nothing new. But do you know your stuff? Take our quick-fire quiz to find out.