Multichannel
Making strategic sense of pharma’s new race for competitive advantage
The race for competitive advantage for pharma today is about far more than just innovative new molecules.
More Multichannel Articles
Multichannel
Connected HCP experiences: The holy grail of precision marketing
Still stuck in multichannel and too often serving up undifferentiated messaging, pharma has much to do to understand and serve individual HCPs
Multichannel
Wired for success in omnichannel
Marcomms has much to gain by nurturing a closer working relationship with IT colleagues
Multichannel
Getting ready for primetime in cell & gene therapy
As thousands of novel cell and gene therapies advance along the development pipeline, pressure mounts for scalable treatments
Multichannel
Scaling CGT through automation
Delivering on the promise of cell and gene therapies requires significant process improvements to cut manufacturing time and costs
Multichannel
From the Great Resignation to the Great Re-Engagement
In the war for talent, an employee-centered focus on purpose, personal discovery, learning, and innovation is a winning strategy, says medical communications business Healthcare Consultancy Group (HCG)
Multichannel
How Pharma can win back its online voice
Is your content even a tiny part of the online conversations about your disease and therapeutic areas? A look at the search results might horrify you
Multichannel
Decode real-world data opportunities in rare disease
Better use of anonymised real-world data (RWD), and a willingness to collaborate broadly with regulators, payers and patients will be key to speeding new cures for rare disease
Multichannel
Pharma needs a digital reset
Pharma knows the value of digital, yet it admits only a fraction of launches regularly succeed
Multichannel
Modularise to personalise
Digital-first engagement is challenging pharma to deliver content on HCPs’ terms and a modular approach is key