Brand Management
adaptive, (Jul 18, 2012)
Creating a social media channel strategy and campaign for a business is a relatively quick and simple task, however managing the data that results from the campaign can be a real problem. Soci...
adaptive, (Jul 11, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is the Facebook honeymoon over? [F]or many brand owners the move to the Facebook Timeline page layout ha...
adaptive, (Jun 27, 2012)
Hi all, Hope everyone is well? Our pick of this week's news includes... Nike Twitter campaign banned in the UK [T]he Advertising Standards Authority has made social media history by banning...
adaptive, (Jun 26, 2012)
[T]he concept of social commerce has been around for a while, but there seems little consensus on how businesses should best approach it. The challenge is not only to build a viable and active onli...
adaptive, (Jun 20, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Burberry tweets animated GIF [T]o celebrate gaining its one-millionth follower on Twitter, Burberry sent...
Nick Johnson, (Jun 13, 2012)
The winners of the inaugural Useful Social Media Awards (sponsored by our friends at Webtrends) have just been announced at the Corporate Social Media Summit in NYC. The winning, and highly comm...
adaptive, (Jun 5, 2012)
[M]any companies are jumping onto social media as an additional way of marketing their products. But many are finding there’s a world of difference between setting up a Facebook page and getting ...
Anonymous, (May 25, 2012)
Over 200 senior corporate executives will gather in New York on June 13 - 14 to discuss the impact of social media on marketing, communications, commerce and future business strategy. May 25 201...
Nick Johnson, (May 18, 2012)
Hello everyone, It gives us great pleasure to reveal the shortlisted companies for the first Useful Social Media Awards - held in conjunction with our Corporate Social Media Summit New York. ...
adaptive, (May 16, 2012)
Plenty of activity across the social web this week… Ford and General Motors Twitter showdown [T]he latest showdown on the Econsultancy website pits two behemoths of the motor industry against e...
adaptive, (May 9, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...
adaptive, (May 9, 2012)
[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...
Nick Johnson, (May 2, 2012)
In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...
adaptive, (May 2, 2012)
[T]he old age social media enigma of seeing social media deliver revenue is still a contentious issue, even in 2012. With 73.8% of companies saying they are not confident in attributing the right R...
adaptive, (Mar 28, 2012)
[I]n January, The Daily Mail published a piece about behavioural pricing and social media. The article was triggered by comments by Alex Gannett, a ‘web entrepreneur’, who was quoted as saying ...
Nick Johnson, (Mar 20, 2012)
As part of the lead up to the launch of the State of Corporate Social Media 2012 briefing, we are publishing several excerpts from the briefing. To sign up for a free copy of the whole briefing whe...
adaptive, (Mar 15, 2012)
[S]ocial media carries many associated risks. None more so than the fear of someone doing something ‘wrong’ - and with 73% of companies with more than three people active on social media, corpo...
Nick Johnson, (Mar 9, 2012)
As part of the build up to the release of our State of Corporate Social Media 2012 briefing, I'm writing a series of blog posts on specific charts from the briefing. This post will focus on one...
Nick Johnson, (Mar 6, 2012)
Hi everyone, The first day of our Crisis and Reputation conference was yesterday and day two is about to kick off. We already have an awful lot of best practice that I wanted to share with you f...
adaptive, (Feb 29, 2012)
[T]he American Family Insurance history is a remarkable story that started with a single idea. A struggling insurance salesman named Herman Wittwer believed a company could make money selling auto ...