Brand Management
Nick Johnson, (Jan 16, 2013)
This week’s Wednesday Update looks back at 2012, forward to 2013 – and highlights the one massive, critical, huge trend you can’t avoid this year.
Nick Johnson, (Jan 14, 2013)
An infographic highlighting some key findings from our recent business intelligence report on social media for reputation preservation and crisis communications.
nickjohnson, (Jan 12, 2013)
This is the third in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100 CMOs...
nickjohnson, (Jan 5, 2013)
This is the second in our series of blog posts on the big marketing themes that emerged from an in-depth period of primary research with over 100...
adaptive, (Jan 5, 2013)
In an exclusive interview with Thomas Messett, Global Editor in Chief of Social Media at Nokia - we look at how the Finnish technology giant has leveraged social's opportunities for business...
adaptive, (Oct 3, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Less than 1% of online purchases are influenced by social media [T]his is the claim from a new report fr...
adaptive, (Oct 3, 2012)
It’s all falling apart: what are we going to do Every business should have a crisis management plan in place, one that has been rehearsed and practiced so that everyone knows precisely what they...
adaptive, (Oct 3, 2012)
The first installment of our two-part series of crisis management over social media covers how your business can recognise a crisis brewing early, setting up crisis plans and more
adaptive, (Sep 26, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Bridging the gap [A] new infographic from Infosys is essential reading for all corporations that are try...
adaptive, (Sep 14, 2012)
Clever use of customer social data can inform brand strategy, trends, product development and future-proof an organisation. Here are the factors you need to consider… [I]n the report ‘Is Soc...
adaptive, (Aug 29, 2012)
Getting buy-in from key internal stakeholders is a still a daily challenge. And now cost is increasing around social, there’s more pressure to show progress to your C-suite than ever. It is cr...
adaptive, (Aug 29, 2012)
For more than 85 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. With 2011 sales and revenues of $60.138 billion, Caterpillar i...
adaptive, (Aug 21, 2012)
Can social media make the same impact in the B2B world as it has in the B2C sector? [T]here’s no denying social media is now a powerful force in the B2C world, but does social media work in th...
adaptive, (Aug 15, 2012)
Social media like every other aspect of business activity is impacted by current legislation – none more so than within the already highly regulated industries. It’s important to understand the...
Anonymous, (Aug 8, 2012)
[T]he social landscape is forever evolving, but one thing remains certain in all this uncertainty – that your ability to serve your customers, in the channels they wish to be served in, it critic...
adaptive, (Aug 8, 2012)
The metric of ROI is losing its weight within the social space and giving way to ROE or Return on Engagement. With the rise of social networks how does ROE apply to B2B enterprises?
Anonymous, (Aug 1, 2012)
[B]2B companies using social media have been overshadowed by their B2C counterparts for a long time. And in part that's because B2Bs have thought social is just not as relevant to a company with a ...
adaptive, (Aug 1, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Oreo sparks major comments campaign [T]here is nothing like a bit of controversy to get the social netwo...
adaptive, (Jul 25, 2012)
Hi all, Hope everyone is well? Welcome to this week's news update… Facebook safer driving campaign from Volkswagen [I]n a bid to cut the number of road accidents caused by drivers using m...
adaptive, (Jul 18, 2012)
[S]ocial media apps are a new opportunity to provide additional functionality and link your brand to other networks. Deciding on whether social media apps are worth investment and how, exactly, the...