Brand Management
adaptive, (May 22, 2013)
It’s noisy out here! How can customer service teams cut through the clatter so they can hear the right conversations to do their jobs?
nickjohnson, (May 20, 2013)
Jeff Shafer is responsible for global communications at Lenovo, the US$30 billion personal technology company and the world’s second-largest PC...
adaptive, (May 14, 2013)
As Managing Director of FedEx TechConnect for the Western Region, Sauerwein oversees eight customer contact centers including reps working remotely from home and over 1,300 employees.
Anonymous, (May 10, 2013)
‘Love thyself, for thou art beautiful’ – seems to be Dove’s new commandment of self-esteem and beauty.
nickjohnson, (May 5, 2013)
In the run-up to the Incite: Summit East, we took some time to discuss the big issues for Corporation Communications executives in 2013 with Alan...
Nick Johnson, (Apr 24, 2013)
In this week's review of the week's big corporate social media stories, we look at commanding your social media, Pinterest and much more!
adaptive, (Apr 23, 2013)
In this practitioner interview, we talk with H&R Blocks Director of Social Business Strategy, Scott Gulbransen.
nickjohnson, (Apr 18, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 14, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 12, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
Nick Johnson, (Apr 3, 2013)
In this week's review of the week's big corporate social media stories, we look at picking the right platforms for your content, organisational changes wrought by social media's rise, and a lot more!
adaptive, (Apr 3, 2013)
In this practitioner interview, we talk with Ford's "Global Digital and Multimedia Communications Manager", Scott Monty. We cover education, embedding, tools, management and more.
nickjohnson, (Apr 2, 2013)
Dispiriting news this week, according to a new survey from Enliken. Quick word of warning - only 116 people were actually surveyed, but the...
adaptive, (Mar 20, 2013)
With a new impetus to leverage its social media presence, British Gas is showing other corporations how social networks are a vital component of its communications network
adaptive, (Mar 13, 2013)
An interview with Liz Brown Bullock, Director of Social Media at Dell. We discuss how the company train other teams on social media best practice, how social is embedded at their company - and more.
adaptive, (Mar 12, 2013)
As social media continues to sweep across every department with a corporation’s structure, what will businesses look like in the future, as they transform themselves into social corporations?
adaptive, (Feb 27, 2013)
For many organisations how they place the management of social media within their business’ hierarchy to gain the most benefit is a critical decision to get right.
adaptive, (Feb 20, 2013)
In the second in our series of articles on brand advocacy, we look at defining and tracking the worth of an influencer - and working out how much to invest in them.
adaptive, (Feb 13, 2013)
In the second part of this assessment of how social media can be measured we ask why your brand should be using more in-depth qualitative metrics and why the theory of fan numbers is old news.
adaptive, (Jan 23, 2013)
The latest in our series of interviews with leading corporate social media practitioners brings us to Nick Cifuentes, Director of Global Social Media at Ancestry.com.